Associate Director, Marketing - Alamo

New York City, NY (On-site)

$80K/yr – $100K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and coordinate multi-department music release campaigns, aligning assets, timelines and budgets to maximize artist brand impact across social, DSP, and publicity channels.

Lead end-to-end release planning with A&R, creative, publicity, radio, and synch teams to hit deadlines and deliver assets on time.
Own digital and social rollout plans, DSP strategy, and cross-channel storytelling to grow artist reach and fan engagement.
Define success with coordinated reporting and briefs to marketing, management, and partners, shaping the artist brand over multiple releases.

Job Description

Responsibilities

Manage music releases, maintain campaign timelines, and oversee release logistics.
Initiate well-thought-out plans for music releases and assist in long-term career planning for Alamo’s artists.
Set up and maintain timelines of project needs and key dates/deadlines with all departments and oversee the timely delivery of those needs in partnership with various departments, including publicity, radio, and synch.
Create weekly marketing reports and communicate updates to brief teams on all release information and ensure results are communicated efficiently.
Participate in creative planning to create big marketing ideas and ensure a continuous flow of content surrounding each artist.
Work closely with artists and management for campaign updates and communicate goals and plans for each release.
Partner with artists, managers, and all departments to create, maintain, and evolve artist brands.
Work with A&R and creative teams to gather all necessary assets to meet delivery deadlines.
Collaborate closely with digital and commerce teams to formulate and implement digital plans, social media rollouts, and DSP campaigns.
Manage the creation and distribution of marketing tools.

Requirements

You’re a passionate music fan with at least 5 years of progressive marketing experience in the music industry
Self-starter who adapts quickly to change and can work in a fast-paced, entrepreneurial environment.
An excellent communicator and enthusiastic collaborator who works well with team members, external partners, and senior management
Creative thinker with a demonstrated ability to apply ideas strategically while working to a set budget and timeline.
Proficient with major social media platforms including TikTok, Instagram, Twitter, Triller, Reddit and Snapchat.
Understanding of the DSP landscape and associated strategy and new tech platforms such as Twitch and Discord.

Benefits

You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
A modern office environment designed to foster productivity, creativity, and teamwork
An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans
We invest in your professional growth & development
Time off for a winter recess