Responsibilities

• GEO Activation Across Brands: Drive adoption and execution of the GEO operating model across priority brands, embedding GEO principles into campaign planning, content strategy, and optimization workflows.
• AI Partnership Management: Oversee day-to-day engagement with key AI and data partners (e.g., GEO partner), ensuring capabilities translate into tangible brand use cases and outcomes
• Pilot Execution & Scaling: Support implementation of pilot programs across brands, capturing learnings and enabling enterprise scaling solutions through structured playbooks and recommendations
• Cross-Functional Orchestration: Partner with Marketing, GCCI Media, GCCI WebOps, and BAI to ensure AI-driven insights are fully integrated into marketing execution, measurement, and optimization processes
• Performance Tracking & Optimization: Monitor adoption, performance, and ROI of AI-enabled initiatives at the brand level, driving continuous improvement and scaling best practices
• Future of Marketing: Partner cross-functionally to define the future marketer experience, identify required capabilities, and drive their development and implementation.
• Change Management & Adoption: Lead change management efforts to embed new AI-enabled ways of working, ensuring strong adoption and sustained behavioral change across marketing teams
• Key Activities: Drive GEO implementation at the brand level, translating GEO insights into actionable optimizations across content & media strategy.
• Partner with brand teams to embed AI insights into creative development, messaging, and content strategies
• Support execution of AI-driven pilots (e.g., patient identification, diagnosis, media scaling), ensuring effective coordination across stakeholders, and scaling plans across the enterprise

Requirements

• Doctorate degree and 3 years of Marketing experience
• OR Master’s degree and 5 years of Marketing experience
• OR Bachelor’s degree and 7 years Marketing experience
• OR Associate’s degree and 12 years of Marketing experience
• OR High school diploma / GED and 14 years of Marketing experience

Nice To Have

• Strong marketing and digital acumen, with experience in omnichannel, content, or performance marketing
• Familiarity with SEO, analytics, or emerging AI-driven marketing approaches (e.g., GEO)
• Experience translating strategy into execution across multiple brands or markets
• Proven ability to manage external partners and vendors to deliver business outcomes.
• Strong cross-functional collaboration skills within a matrixed organization
• Experience in change management and driving adoption of new capabilities or ways of working
• Ability to influence across levels and functions, including brand, media, analytics, and technology teams
• Strong analytical mindset with ability to translate data into actionable insights
• Excellent verbal and written communication skills
• Track record of delivering complex initiatives that drive measurable business impact

Benefits

• From our competitive benefits to our collaborative culture, we’ll support your journey every step of the way.
• The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications.
• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans
• Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies.