Responsibilities

• Prepare for exceptional Global brand launch that includes a Companion Diagnostic in highly competitive therapeutic area.
• Collaborate and lead by example with cross functional and cross geographic teams to generate effective brand strategies and tactical plans to deliver business results.
• Identify, analyze and translate product, brand, customer, patient, and relevant information to frame and solve business problems and build effective marketing plans.
• Effectively direct research team efforts in primary research projects and understand the healthcare business environment including familiarity with global markets and payers, distribution channels, and pricing strategies.
• Develop and articulate effective marketing strategies and tactics that provide impact, are executable, easily communicated, and clinically/financially supported for areas of responsibility (product/indication/channel).
• Demonstrate ability to segment a market, select optimal target audiences and position effectively for the target segment.
• Continually evaluate and apply knowledge of the effectiveness (share impact/ROI) and efficiency (expense control) of promotional tactics.
• Effectively lead projects to deliver high-quality work product in a timely fashion to meet deadlines and commitments.
• Ensure that regulatory and compliance guidelines are followed.
• All these responsibilities will strongly contribute to a successful worldwide Launch.

Requirements

• Outstanding interpersonal skills and the ability to work in a fast paced environment.
• This position requires strong leadership competencies, specifically in terms of influence management, effectively gaining consensus for new approaches, leading through ambiguity and effectively handling multiple partners.
• Proven expertise in interpersonal change management and culture change is strongly preferred.
• Strong business writing and oral communication skills with experience in presentation development are required.
• Outstanding social skills with emphasis on leadership, relationship development and influence skills.
• Strong attention to detail - ensures accuracy of communications.
• Skilled at planning, project management, time management, communicating, decision-making, organizational relations.
• Achieve results through people (matrix organization).
• Achieve the respect of peers and management for their level of knowledge, insights, contribution, engagements and delivered results.
• Ability to engage with and motivate Area and Affiliate Brand Team leaders.

Preferred

• MBA desired
• Examples of impactful digital tactics are encouraged.