Responsibilities

• Develops and implements marketing strategies to drive business goals year-round for both on-court and off-court initiatives
• Builds, leads and actualizes cross-functional marketing campaigns to serve revenue drivers, celebrate basketball and drive a holistic narrative across the NBA season
• Generates strategic guidance to brief in concepts, develop creative messaging, build assets and ensure comprehensive content to promote individual game nights, key match ups and special NBA and Lakers moments to drive ticket sales and promote Lakers sponsors
• Collaborates seamlessly with creatives and production teams to deliver high-quality campaigns
• Manages agency and freelance support, as needed, to ensure timely delivery
• Ensures internal alignment and partner integration across all marketing campaigns
• Accountable for all marketing campaigns to be built with reasonable and achievable timelines and budgets, right-sized to achieve goals and deliver high-performing and engaging reach and conversion
• Partners with the NBA to maximize reach and opportunity and ensure alignment with league guidelines
• Develops best-in-class game night promotions for a premium experience to drive ticketing, sponsorship activations and fan engagement
• Creates and implements a rinse and repeat, layered system for game day promotions, that recognizes storyline potential and considers the match up, while acknowledging the pacing of an 80+ game season with finite resources

Requirements

• Education: Bachelor’s degree in marketing, advertising or related field; advanced and continuing education preferred
• Previous Experience:
• - Minimum 8-10 years in marketing, minimum 5 years in brand or integrated marketing
• - Minimum 5 years people management experience
• - Proven success launching and implementing integrated marketing campaigns for high-profile global brands
• Technology Capabilities:
• - Adobe Creative Suite
• - Understanding of asset design and production requirements across platforms
• - Project Management Software (Jira, Trello, Wrike)
• - Microsoft Office (including Excel, Word, Outlook, PowerPoint, SharePoint)