Associate Director, Indication Marketing Lead (US)

Gaithersburg, MD (On-site)

$170K/yr – $203K/yrSenior Level9+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the US pre-launch and launch marketing for KIMMTRAK, guiding messaging, cross-functional collaboration, budget tracking, and regulatory-compliant materials targeting HCPs and related stakeholders.

  • Lead cross-functional planning and execution for pre-launch and launch activities
  • Oversee promotions budget, goals, and performance metrics
  • Develop and deliver promotional materials aligned with brand strategy

Job Description

Responsibilities

  • Support the development of US marketing strategic and operational plans for pre-launch / launch efforts for the potential indication of KIMMTRAK in CM.
  • Ensure successful execution of compelling pre-launch and market development activities for US HCPs across personal and non-personal channels.
  • Develop and align messaging platform and tactical rollout with brand objectives and strategies
  • Ensure key brand messages and materials are effectively communicated at sales meetings
  • Support management of the promotions budget, establish goals and metrics, and measure performance
  • Collaborate effectively with cross-functional partners, including field sales, sales training, market planning, and regulatory/compliance
  • Collaborate with the US Marketing team (US Omnichannel Marketing Lead, US KOL & Peer-to-Peer Lead, and US Integrated Marketing Execution Lead) to develop promotional materials targeting HCPs, patients, caregivers, and Advanced Practice Providers.
  • Manage key vendor relationships, including the promotional agency of record
  • Embrace an HPT (High Performance Team) and Growth Mindset by fostering trust and a strong culture across the broader marketing and sales teams and with partners throughout the organization
  • Ensure compliance with all laws, regulations, and policies that govern Immunocore.

Requirements

  • Master’s degree in related discipline and 9 years of related Medical, Scientific or Healthcare experience; or
  • BS/BA degree in related discipline and at least 11 years of related Medical, Scientific or Healthcare experience; or
  • Equivalent combination of education and experience
  • Experience in product marketing, field sales or market research/analysis in the pharmaceutical or biotech industries
  • Biotech / Pharmaceutical Marketing
  • Basic understanding of the communication regulations for CFL and SIUU per the FDA
  • Product launch experience strongly preferred
  • Oncology experience strongly preferred
  • Patient Marketing, advocacy relations, public relations, digital marketing and sales experience are a plus
  • Advanced prioritization skills and ability to handle multiple projects

Preferred

  • Patient Marketing, advocacy relations, public relations, digital marketing and sales experience are a plus
Immunocore logo

Immunocore

3.6 Glassdoor

Immunocore is a leading T cell receptor (TCR) biotechnology company working to create first-in-class biological therapies to address unmet patient needs in oncology as well as infectious and autoimmune diseases. See our community guidelines: http://bit.ly/2kFA8hr

Founded in 2008
Little Wittenham, England, GBR
598 employees (15 in marketing)
66% recommend to a friend
81% CEO approval

Traffic Signals

Monthly Visitors
14.6K
Traffic Source Mix
Search
40.7%
Direct
41.8%
Referral
7.6%
Social
8.6%
Paid
1.2%

Headcount Trend

Current headcount: ~598

Marketing Team

Marketing Team Size
14 (2% of company)
Median Career Experience
18 years
Median Tenure
3 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$1.2B
Last Raise
$350M
Post IPO Debt, 2 years ago

Funding History

  • Jan 2024
    Post IPO Debt • $350M
  • Jul 2022
    Post IPO Equity • $140M
  • Jan 2021
    Debt Financing • $100M

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