Associate Director, HCP Media Planning & Strategy at Publicis Groupe Holdings B.V | New York City, NY | $81K/yr – $117K/yr

Publicis Groupe Holdings B.V

Associate Director, HCP Media Planning & Strategy

New York City, NY (On-site)

$81K/yr – $117K/yrMid LevelFull time

Posted 7 weeks ago

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Job Summary

Own the Point of Care influence and playbook across brands, turning rules, targets, and partner delivery into consistent POC performance.

Ownership: POC strategy, governance of rules and parameters, and POVs across offices.
Audience & channels: HCP targeting with brand-specific requirements and cross-franchise overlap planning.
Delivery & governance: partner validation cadence, daily team execution, and ongoing process improvements.

Job Description

Responsibilities

The creation of Point of Care tactical recommendation
Owning & presenting POC recommendation
Ownership of the business rules and parameters of the point of care engagement
Development of HCP Target list business rules that outline key requirements for individual brands, prioritization across franchises, and overlap strategy
Development of cross franchise strategy
Prepare HCP target list for dissemination to partners
Evaluation and selection of offices and tactics by brand
Monthly & Quarterly validation and verification of each partner. Confirmation of delivery by office.
Oversees the daily execution of Point of Care team tasks
Responsible for managing timely delivery of Point of Care team projects and tasks

Requirements

5+ years of media planning and/or buying for with preference in Point of Care, Out of Home, or HCP
1+ years recent HCP media experience
1-2+ years people management experience
2+ years expert MS Excel

Benefits

medical coverage
dental
vision
disability
401K
parential and family care leave
family forming assistance
tuition reimbursement
flexible time off

Publicis Groupe Holdings B.V

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom

11K employees (3,008 in marketing)

www.publicisgroupe.com