Responsibilities

• Listen to insights and feedback from the sales team and lead the development of the Integrated Sales Aid (ISA).
• Create and execute a new campaign launch in the first six months.
• Lead consumer journey strategy, identifying opportunities to create more relevant, seamless, and impactful brand experiences.
• Develop differentiated value propositions, positioning, segmentation, and creative platforms that strengthen brand relevance and competitive advantage.
• Partner with business leaders to build and execute integrated marketing plans that deliver patient, market, and financial results.
• Drive annual and long-range business planning, ensuring marketing priorities align with enterprise strategy and growth objectives.
• Turn consumer, market, clinical, and financial insights into bold, practical strategies that teams can activate with confidence.
• Build high-performing partnerships with agencies, vendors, and other external collaborators.
• Influence senior stakeholders and work cross-functionally with teams such as Commercial, Medical, Finance, Customer Engagement, Market Access, Analytics, and Sales to deliver strong business outcomes.
• Own and monitor the product P&L, using strong financial discipline to prioritize investments, manage trade-offs, and maximize return.

Requirements

• Bachelor’s degree required.
• Demonstrated marketing experience with progressively increasing responsibility and strong capability across core marketing disciplines.
• Proven ability to develop and execute strategies that deliver measurable business results.
• Strong understanding of consumer insights, segmentation, positioning, brand strategy, and integrated marketing.
• Financial acumen, including experience with budgeting, forecasting, and P&L management.
• Experience leading teams, agencies, and cross-functional initiatives in a fast-paced environment.
• Exceptional communication, storytelling, and influencing skills, with the ability to engage stakeholders at all levels.
• Strong strategic thinking paired with a practical, action-oriented approach to execution.

Preferred

• Previous cross-franchise, cross-channel, or portfolio marketing experience.
• Experience developing consumer-focused products, services, or end-to-end customer experiences.
• Experience in a highly regulated industry, such as biopharmaceuticals, healthcare, or medical devices.

Benefits

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.