Associate Director, HCP Marketing, LUMRYZ

Responsibilities

• Lead the development, execution, and pull-through of HCP personal promotional campaigns across various channels
• Lead speaker bureau to include speaker deck development, training, performance monitoring and optimization in conjunction with Sunshine Act reporting
• Partner with Regional Brand Managers (RBMs) to drive HCP Advisory Board execution and end-to-end congress strategy, including booth experiences, sponsorships, national product theaters, and post-congress action planning to maximize field pull-through
• Manage creative agency partners to deliver high-quality, impactful promotional assets on budget, that align with brand strategy
• Ensure the patient journey and perspective is infused throughout HCP messaging to drive meaningful engagement and clinical differentiation
• Partner with Data, Analytics & Insights to translate customer insights, market research, performance data, and competitive intelligence into actionable recommendations that enhance marketing resources, improve HCP engagement, and shape the broader brand strategy
• Partner seamlessly across internal teams—including Sales, Medical Affairs, Market Access, Commercial Operations, and Consumer Marketing—to ensure strategic alignment across all commercial touchpoints
• Guide promotional materials through the Medical, Legal, and Regulatory (MLR/PARC) review process in Veeva PromoMats to achieve compliant, timely asset approval
• Support team budget management, tracking expenses across tactics and vendor contracts to ensure efficient resource allocation

Requirements

• Bachelor’s degree in marketing, business, science, or related field
• 10+ years of pharmaceutical, biotech, or healthcare marketing experience
• Travel Requirements: Overnight travel approximately 30% (including some weekends)
• 3+ years of HCP marketing experience
• Peer to peer speaker bureau management, congress planning & execution and advisory board execution

Preferred

• 3+ years of HCP marketing experience
• Launch or launch prep experience
• Rare disease and/or specialty market experience
• Field experience preferred
• MBA or advanced degree preferred
• Experience in neurology, CNS, or sleep medicine
• Strong understanding of HCP engagement strategy and pharmaceutical promotion
• Experience supporting digital HCP engagement initiatives and field promotion
• Strong strategic thinking, communication, and analytical skills
• Ability to operate effectively in fast-paced, matrixed organizations

Benefits

• Alkermes offers a competitive benefits package.