Reef Lifestyle LLC

Associate Director, Growth Marketing

Carlsbad, CA (Hybrid)

$135K/yr – $160K/yrSenior Level8+ years expFull time

Posted 6 months ago

Job Summary

Drive performance marketing leadership for a high-growth DTC brand, overseeing paid media, measurement, and cross-functional collaboration to maximize ROAS.

  • Own end-to-end performance marketing across channels, forecasts, and GTM plans.
  • Must-have: 8+ years in performance marketing at a high-growth DTC/ecommerce brand.
  • Standout: Proven ability to lead agency partners and drive measurement framework evolution.

Job Description

Responsibilities

  • Quarterback the digital marketing channel mix, partnering with channel leads to set forecasts, coordinate go-to-market plans, present pitchbacks and optimizebusiness results
  • Collaborate with the Brand team to develop integrated media plans for priority commercial launches, overseeing paid channel activations
  • Manage key agency partners with a focus on building lasting relationships that drive business results
  • Collaborate with the Marketing team, leading go-to-market processes for the Digital team from brief development to deliverable execution
  • Drive cohesion between Brand, eComm and Amazon media planning and measurement across all marketing channel touchpoints, maximizing holistic outcomes
  • Fuel creative-led growth byoptimizinga creative testing engine through advanced creative analytics; own creator content strategy to activate on paid
  • Oversee vendor budget and billing, ensuringtimelypayment and clear tracking in partnership with Finance
  • Establish and refine quarterly roadmaps for channel focus, testing priorities, and where the team should invest time, dollars, and effort—then iterate based on learnings and performance data
  • Own evolution of measurement frameworks, including MMM, MTA, geo-experiments, lift studies, andincrementality testing
  • Partner with the site team—improving the customer journey from ad to landing page to drive conversion

Requirements

  • A minimum of 8+ years of performance marketing experience at a high-growth DTC / ecommerce brand, preferably in the retail industry
  • Demonstrates the ability to lead agency partners, communicate with peers and leadership, and collaborate with key stakeholders and cross-functional teams
  • Master at digital marketing performance KPIs - can understand relationships or non-relationships between KPIs & the levers that affect everycomponent
  • Expertisein a variety of marketing measurement applications with experience in MTA, MMM & incrementality testing
  • Player-coach mentality
  • Hasdemonstratedthe ability to build or enhance processes to improve team coordination and efficiency
  • Can forecast and back into any needed marketing KPI to develop goals to track, measure, andoptimizeagainst
  • Highly analytical with strong critical thinking and communication skills
  • Highly entrepreneurial, adaptable and thrives in a fast-paced environment while alsoremainingorganized
  • Can balance strategic vision with hands-on execution, gravitates towards speed and not afraid to roll their sleeves up and do the work

Preferred

  • Familiarity / prior experience with the tools and platforms we use daily is a plus:NorthbeamAnalytics, Monday.com, DOMO, Shopify
  • Experience in both Ecommerce and Amazon marketplaces a plus

Salaries

Posted range

$135K/yr – $160K/yr

Taken straight from the job posting.

The middle of this range ($148K) is 20% below the median base salary for Growth Marketing Director roles in the United States ($184K).

Growth Marketing Director median pay in the United States

$189K/yr

Most pay falls between $160K and $200K. Based on 26 salaries.

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Associate Director, Growth Marketing

Reef Lifestyle LLC · Carlsbad, CA · Hybrid