Associate Director, Growth

Responsibilities

• Help shape and maintain overall pitch approach, ensuring the work is insight-led, high quality, differentiated, and aligned to prospect needs
• Partner with pitch leads across key functions to determine scope of work, team structure, and recommended approach for prospective clients
• Manage live new business opportunities, including overall pitch process, timelines, deliverables, and stakeholder coordination
• Collaborate with media, strategy, data, and CRM teams to source market intelligence and audience insights that inform prospecting and pitch strategy
• Build, sustain, and continuously improve the client and prospect database, keeping it updated in line with market movement and agency priorities
• Develop and oversee outreach materials, including newsletters, prospecting communications, bespoke content, and targeted thought leadership
• Maintain and enhance agency credentials, ensuring materials are current, compelling, and tailored for different audiences
• Lead the development of relevant case studies that demonstrate GALE’s integrated capabilities and measurable business impact
• Manage and contribute to RFI/RFP responses, including narrative development, content coordination, and final delivery
• Develop quarterly reports for leadership on new business activity, pipeline health, market opportunities, and recommendations for growth

Requirements

• 10+ years of prior agency account management, strategy, or business development experience, ideally within a creative, media, digital, or integrated marketing agency
• Able to engage substantively with capability questions in at least one or two of the following areas: media, creative, CRM, or loyalty, enough to pressure-test a narrative, spot gaps in a response, and eventually own a larger portion of the strategic story
• Experienced in leading and presenting strategic recommendations both verbally and in writing, with excellent interpersonal, presentation, and written communication skills
• Able to set direction and manage multiple workstreams, deliverables, and stakeholders across complex, fast-moving new business opportunities
• Highly organized, attentive, and detail oriented, with the ability to bring structure to ambiguous opportunities and pitch processes
• Actively using AI tools to accelerate research, deliverable development, and workflow, with enough fluency to build their own efficiencies without waiting to be shown how.
• A proactive and technically curious problem solver with a flexible, collaborative style and the confidence to influence senior stakeholders
• Comfortable partnering with cross-functional teams across strategy, creative, media, data, technology, production, and client leadership
• Experienced in developing compelling narratives, credentials, case studies, and pitch materials that clearly communicate agency value. Excellent writing skills.
• Commercially minded, with an understanding of scope development, prospecting strategy, market trends, and client growth opportunities