Responsibilities

• Support foundational brand development for a new oncology product in collaboration with a broad cross-functional team
• Develop marketing strategy, leveraging strategic frameworks, to obtain a deep understanding of customer segments, drivers & barriers, and the healthcare ecosystem in which they operate
• Develop brand hallmarks and global creative campaign
• Create a brand messaging platform, simplifying complexity, and ensuring a consistent customer experience
• Ensure launch readiness in collaboration with key cross-functional stakeholders, regions, and launch planners
• Collaborate and co-create with regions and key markets to develop global strategy, while supporting local needs
• Manage relationship with promotional agency, ensuring that work meets the strategic and communication objectives and projects are delivered on time and on budget
• Work collaboratively with key stakeholders and cross-functional teams including Precision Medicine, Market Research, and Training
• Exhibit a learning mindset, agile ways of working, and general proficiency with AI

Requirements

• Bachelor's Degree
• Minimum 6 years of experience in marketing, marketing communications, or marketing support of pharmaceutical or biotechnology industries
• Experience in development of brand strategy and marketing strategy
• Demonstrated ability to lead cross-functional teams in complex organizations, managing different stakeholders, influencing without authority, and driving results
• Outstanding collaboration skills with commercial teams, cross-divisional teams, and regional counterparts
• Knowledge of marketing and promotion principles, including customer-centric campaign and message development
• Strong understanding of launch readiness requirements within the pharmaceutical or biotechnology industries
• Role may require some travel including weekends. Additionally, candidate must be able to visit both Rahway and Upper Gwynedd offices. There is flexibility on the actual site of the job, but candidate must be willing and able to visit both offices as business needs arise.

Preferred

• Master’s degree (e.g., MBA)
• Oncology experience, preferably in NSCLC or CRC
• Global Marketing experience

Benefits

• We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.