Associate Director, Global Marketing

Rahway, NJ (Hybrid)

$142K/yr – $224K/yrSenior Level6+ years expFull time

Posted 9 days ago

Job Summary

Own the global HCP strategy from framework to execution, shaping engagement principles, assets, and market enablement while turning clinical evidence and competitive intelligence into actionable plans.

  • Lead development of global HCP strategy, messaging, and assets
  • Translate new data and insights into strategic implications for HCP engagement
  • Collaborate with regional teams to ensure actionable guidance across markets

Job Description

Responsibilities

  • Lead development of the global HCP strategy, including L3N, customer segmentation, insight generation, behavior-change objectives, and market activation priorities.
  • Define the global HCP strategic framework, including priority customer segments, prescribing behavior drivers, barriers to adoption, and opportunities to shape clinical practice.
  • Develop differentiated HCP value propositions, message priorities, and engagement strategies grounded in clinical evidence, customer insights, and competitive dynamics.
  • Translate emerging data, clinical evidence, treatment landscape evolution, and competitive intelligence into clear strategic implications for HCP engagement.
  • Develop globally relevant HCP engagement principles, message priorities, and strategic guidance that markets can adapt for local execution.
  • Partner with regional and market teams to pressure-test HCP strategy, identify local customer needs, and ensure global guidance is actionable across diverse healthcare systems.
  • Lead development of core HCP strategy assets, including customer journey, strategic imperatives, launch planning inputs, message maps, objection handling guidance, and market enablement materials.
  • Manage the global AOR, including scope, budget, briefing, performance, and delivery of high-quality HCP strategy and scientific communication initiatives aligned with brand priorities.
  • Monitor and synthesize scientific, clinical, and competitive developments to inform global scientific strategy and leadership decision-making.
  • Shape the global scientific narrative and core communication platform in partnership with Medical Affairs, Clinical, Regulatory, and Regional teams.

Requirements

  • Bachelor's degree required; advanced business degree preferred.
  • Minimum 6-8 years of experience in pharmaceutical, biotechnology, healthcare, or related industries.
  • Experience in global or local marketing, launch planning, or asset strategy.
  • Demonstrated ability to translate clinical evidence, customer insights, and competitive intelligence into actionable commercial strategy.
  • Strong strategic thinking, scientific curiosity, communication, and stakeholder management capabilities.
  • Experience working across matrix organizations and influencing without direct authority.
  • Collaborative team player with an open mindset, strong learning agility, and a willingness to challenge assumptions, listen actively, and adapt to evolving business needs.

Preferred

  • Experience in respiratory, specialty care, immunology, or other science-driven therapeutic areas.
  • Experience developing HCP strategy, scientific platforms, core messaging, customer journeys, or global launch toolkits.
  • Strong ability to synthesize clinical data, market research, advisory board insights, congress intelligence, and competitive dynamics into concise strategic recommendations.
  • Experience partnering with Medical Affairs, Clinical, Regulatory, Market Access, Regional, and Market teams in a global matrix environment.
  • Curiosity and willingness to learn and apply AI-enabled tools to improve efficiency, generate insights, and enhance strategic planning and execution.
  • Proven ability to build clear, adaptable global guidance that supports local market execution.

Benefits

  • We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits .
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MSD

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At MSD, known as Merck & Co., Inc., Rahway, NJ, USA in the United States and Canada, we are unified around our purpose: We use the power of leading-edge science to save and improve lives around the world. For more than 130 years, we have brought hope to humanity through the development of important medicines and vaccines. We aspire to be the premier research-intensive biopharmaceutical company in the world – and today, we are at the forefront of research to deliver innovative health solutions that advance the prevention and treatment of diseases in people and animals. We foster a diverse and inclusive global workforce and operate responsibly every day to enable a safe, sustainable and healthy future for all people and communities. For more information, visit www.msd.com and connect with us on Facebook, Instagram, Twitter, and YouTube.

Rahway, New Jersey, USA
41K employees (1,637 in marketing)
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90% CEO approval

Salaries

Posted range

$142K/yr – $224K/yr

Taken straight from the job posting.

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Associate Director, Global Marketing

MSD · Rahway, NJ · Hybrid