Associate Director, Global Marketing Lead, GI Oncology

Boston, MA (Hybrid)

$154K/yr – $243K/yrSenior Level6+ years expFull time

Posted 13 days ago

Job Summary

Own the GI oncology brand strategy and lifecycle across regions, partnering cross-functionally to drive opportunity assessments, planning, and go-to-market execution while ensuring alignment and external expert input.

Job Description

Responsibilities

  • Support development and execution of the asset’s overarching GI oncology strategy, helping position Takeda as a leader and innovator in this space
  • Partner with key cross-functional partners (e.g. R&D, Medical Affairs, Market Access, Market Research, Forecasting, Analytics, Competitive Intelligence, Patient Advocacy, New Product Planning, OBU countries) to develop opportunity assessments based on robust insights to inform Target Product Profile (TPP), R&D prioritization, positioning and business case
  • Lead lifecycle planning (future indications) to optimize long-term brand value (e.g., indication expansion, line extensions, new formulations/combos as applicable)
  • Prepare materials for senior leadership, including portfolio reviews and program updates, in a clear, concise and decision-ready format
  • Engage with Regions / Local Operating Companies (LOCs) to represent the brand and gain input and alignment on key strategies and tactics, including lifecycle priorities and New Product Planning (NPP) assumptions
  • Support Director of Marketing GI Oncology on commercial launch and go-to-market activities
  • Manage relationships and engagements with key external expert (KOL) relationships to inform strategy, and opportunity assessment
  • Collaborate with cross-functional business partners, including Market Research, Competitive Intelligence, Analytics and Forecasting to inform brand strategy, tactics, forecast assumptions (including LCM), and contribute to long-range financial planning
  • Establish, implement and maintain "best practices" in brand marketing and supportive functions (e.g. forecasting, competitive intelligence, analytics and market research)

Requirements

  • Bachelors Degree with 6-8 years of relevant experience in pharmaceutical/biotech industry or life sciences management consulting
  • Minimum of 3 years experience in growth opportunity identification (e.g. indication expansion, portfolio strategy) and commercial strategy development
  • Ability to understand, interpret, and communicate the commercial and competitive implications of complex technical, clinical, and regulatory data, as well as market research, real-world evidence (RWE), and regional insights.to shape asset strategy with R&D and other cross-functional teams
  • Exceptional strategic thinking and analytical skills, with the ability to navigate complexity, synthesize insights and translate them into clear, actionable strategies
  • Effectively manage multiple demands and priorities with attention to detail, lead matrix teams, build alignment, and drive timely, informed decision-making
  • Demonstrated communication and relationship-building skills with ability to drive alignment across functions and regions
  • Therapeutic area experience in oncology
  • Proficient in market research, competitive intelligence and forecasting
  • Ability to operate independently to drive projects from conception to execution and pull through, gaining alignment from functions and countries
  • Established leadership traits with an ability to collaborate effectively, and positively influence decisions

Preferred

  • Advanced degree e.g. MS, MBA, PharmD, PhD Combination of global marketing, in-line marketing and life sciences strategy consulting experience Product launch experience in Global marketing and/or in-line (preferably US) marketing Gastric and/or PDAC cancer experience

Benefits

  • Benefits For information about our benefits, please click here.
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Oncology Voice Network

Whether you're a healthcare professional seeking to enhance your knowledge, a researcher looking for the latest in oncology trends, or an industry insider aiming to stay ahead of the curve, Oncology Voice Network is your go-to source. We pride ourselves on fostering a community where information, ideas, and innovations flourish.

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$154K/yr – $243K/yr

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Associate Director, Global Marketing Lead, GI Oncology

Oncology Voice Network · Boston, MA · Hybrid