Responsibilities

• Program strategy and commercial model. Design how creators earn: commissions, rewards, challenges and progression tiers. Own the program's unit economics and budget, and iterate the model on live performance data.
• Creator activation, coaching and community. Run the creator community day to day: onboarding, coaching and training creators to produce content that converts, celebrating wins, and steering everyone toward what works. Develop the best creators into long-term brand ambassadors.
• Paid amplification. Amplify winning organic content into a pipeline of performing ads, aligning creator incentives with paid channel performance.
• Global rollout. Take the proven playbook to new brands and markets: adapt incentives and localize the model per market, set cross-market benchmarks, and report progress to Group leadership.
• Operations at leverage. Direct the program's platform, tooling and outsourced support teams so the program scales to thousands of creators without scaling headcount.

Requirements

• Built and scaled a creator, ambassador or affiliate program before, and you know what it takes to grow one from its early days to thousands of creators.
• Community instinct — you understand what keeps creators motivated, posting and loyal to a brand.
• Well versed in performance terms: incentives, funnels and unit economics come naturally to you, and you iterate on data rather than opinions.
• An operator at heart: hands-on, structured, and comfortable building something new with high autonomy and leverage rather than a large team.
• Able to work fluently across functions and geographies, from paid social to finance, from Berlin to New York.

Benefits

• Competitive salary, 401k with company match that vests immediately upon participation
• Generous PTO, including sabbatical, and parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education (upon 2 years of service)
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
• Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain