Responsibilities

• Brand Strategy: Leverage a deep understanding of brand marketing to collaborate on the successful building of effective, insight-driven B2B/HCP brand imperatives and sub-strategies
• Omnichannel Planning: Oversee strategy and execution for omnichannel initiatives, guiding clients at varying levels of adoption; leverage data to shape customer journeys for key stakeholders/segments; orchestrate integration of online/offline channels for a unified customer experience
• Digital Excellence: Provide thought leadership on digital marketing best practices and tactical implementation across channels to deliver on a seamless omnichannel customer experience
• Positioning & Messaging: Shape strategic platforms and creative development of brands; map out and align brand messaging to strategic channels to influence customers
• Presentations: Create dynamic and compelling executive presentations that deliver brand and digital strategy and new thinking in a clear story
• Analysis: Create audience-centric strategies and define key performance indicators to support objectives and drive omnichannel campaigns; provide actionable insights and optimizations to drive results based on learnings
• Creativity and innovation: Think big and creative across a wide range of strategic opportunities to support varying stages of a brand’s lifecycle
• Trend-watching: Follow cross-vertical trends and innovations to impact and influence healthcare strategies; identify strategic partners to strengthen digital capabilities and client recommendations

Requirements

• 7+ years of experience in brand, digital, or engagement strategy or equivalent
• People management experience
• Significant background in healthcare, focus in pharmaceutical
• An engaging leadership presence that comes across equally strong in person, over the phone, and through writing
• Deeply familiar with omnichannel strategy and its executions, including data, media/social, field, and experiential activations
• Strong business judgment, decision making, and analytical skills
• Content marketing expertise to bring stories to life in decks and build positioning/messaging
• A self-starter who is collaborative and works well in an agile, fast-moving, and entrepreneurial environment
• Project and time management skills with the ability to work across multiple high-profile and high-budget programs at once, in collaboration with multidisciplinary team members
• Bachelor’s degree required

Preferred

• Veeva CRM
• Salesforce Marketing Cloud
• Google Analytics
• SEO/SEM/Programmatic/Social
• Modular content
• Healthcare marketing principles - eg MLR review processes
• Holding/participating in client workshops