Associate Director, Experience Strategy

Summit, NJ (On-site)

$120K/yr – $130K/yrSenior Level5+ years expFull time

Posted 5 days ago

Job Summary

Own and translate client objectives into strategic frameworks and AI-enhanced insights, leading cross-functional workstreams from research to storytelling and measurable outcomes.

Lead strategy development and present recommendations
Synthesize data into actionable insights
Apply AI-enabled tools to optimize insights and storytelling

Job Description

Responsibilities

Client & brand support
Lead portions of strategy development and present insight-led recommendations to clients
Translate client objectives into strategic frameworks, briefs, and experience roadmaps
Insight, research & measurement
Synthesize audience, behavioral, and performance data into actionable insights
Turn complex quantitative and qualitative inputs into clear narratives and strategic recommendations
Apply AI-enabled tools to strengthen insight generation, segmentation, and strategic storytelling
Partner with analytics to define KPIs, interpret performance, and identify optimization opportunities
Collaboration, project ownership & innovation
Facilitate workshops and working sessions, aligning stakeholders around goals, journeys, and success metrics

Requirements

5+ years of experience in digital strategy, digital marketing, or omnichannel planning roles, ideally within healthcare, pharmaceutical, or regulated industries
Confidence in working hands-on with AI and analytics tools and translating outputs into sharp, client-ready recommendations
The ability to connect data, behavior, and context into coherent, strategic narratives that influence decisions
Skill at collaborating across creative, media, UX, and analytics, and at advocating for responsible and compliant use of AI-generated insights
To be proactive in spotting opportunities to test, learn, and optimize based on performance data and AI-driven signals
Confidence in managing multiple workstreams, prioritizing effectively, and communicating clearly with both internal partners and clients

PROPELLER

Propeller is a people-focused management consulting firm that focuses on one thing: accelerating transformation to help businesses succeed. We guide organizations through complex challenges, whether rethinking strategy, implementing enterprise technologies, or strengthening organizational effectiveness.More nimble than the industry giants, we don’t just deliver plans - we get the work done. Our teams bring a blend of deep expertise and hands-on partnership, adapting quickly, embedding seamlessly, and delivering results that stick. Every solution is tailored to be right-sized, scalable, and sustainable, because the hardest problems rarely have simple answers.We work with mid-to-large organizations across the retail, technology, public sector, and energy and utility industries. With offices in Portland, San Francisco, Denver, and Dallas, we serve clients nationwide.We’re proud to be Great Place to Work® certified, and even prouder of the momentum we help our clients build.The world is moving fast. Propeller helps you move even faster. Let’s make momentum.

Founded in 2012

Portland, Oregon, USA

129 employees (12 in marketing)

www.propeller.com