Associate Director, Experience Strategy

Responsibilities

• Client & brand support
• Lead portions of strategy development and present insight-led recommendations to clients
• Translate client objectives into strategic frameworks, briefs, and experience roadmaps
• Insight, research & measurement
• Synthesize audience, behavioral, and performance data into actionable insights
• Turn complex quantitative and qualitative inputs into clear narratives and strategic recommendations
• Apply AI-enabled tools to strengthen insight generation, segmentation, and strategic storytelling
• Partner with analytics to define KPIs, interpret performance, and identify optimization opportunities
• Collaboration, project ownership & innovation
• Facilitate workshops and working sessions, aligning stakeholders around goals, journeys, and success metrics

Requirements

• 5+ years of experience in digital strategy, digital marketing, or omnichannel planning roles, ideally within healthcare, pharmaceutical, or regulated industries
• Confidence in working hands-on with AI and analytics tools and translating outputs into sharp, client-ready recommendations
• The ability to connect data, behavior, and context into coherent, strategic narratives that influence decisions
• Skill at collaborating across creative, media, UX, and analytics, and at advocating for responsible and compliant use of AI-generated insights
• To be proactive in spotting opportunities to test, learn, and optimize based on performance data and AI-driven signals
• Confidence in managing multiple workstreams, prioritizing effectively, and communicating clearly with both internal partners and clients