Responsibilities

• Be the Architect of Omnichannel Engagement: Lead the development of cross-channel media strategies, leveraging your deep understanding of how different channels work together to create a seamless and engaging brand experience.
• Guide Strategic Planning & Execution: Oversee the Engagement Planning team, providing guidance and mentorship to ensure the development and execution of tactical plans that align with overarching brand goals and business objectives.
• Champion Client Partnerships: Cultivate strong relationships with key client contacts, establish yourself as a trusted strategic advisor, and ensure client needs are consistently understood and exceeded.
• Drive Innovation & Best Practices: Stay ahead of the curve in the evolving media landscape by identifying and implementing innovative approaches, best practices, and emerging technologies to maximize campaign impact.
• Foster a Culture of Excellence: Lead, inspire, and mentor a team of talented planners while fostering a collaborative and growth-oriented environment that empowers individuals to reach their full potential.

Requirements

• Strategic Media Experience: 7+ years of media planning experience, including at least 2 years in a supervisory or people-leadership role, with a proven track record of developing and executing successful cross-channel media strategies.
• Leadership & Mentorship: A demonstrated ability to develop, coach, and empower team members while fostering a collaborative and growth-oriented environment.
• Client-Focused Approach: Exceptional verbal and written communication skills, with the ability to build strong relationships, understand client needs, and present strategic recommendations effectively.
• Industry Expertise: Extensive understanding of pharmaceutical and patient markets, with deep knowledge of online and offline media channels, including traditional media, SEM, programmatic, paid social, SEO, and emerging platforms.
• Passion for Healthcare: A genuine interest in healthcare marketing and a desire to create meaningful work that positively impacts patients and healthcare audiences.