Responsibilities

• Expertise and ability to administer Pardot, Salesforce Marketing Cloud, and Paubox; provide strategic and tactical support to the Salesforce.com Administrator.
• Execute all B2B, customer, patient, and provider-based email and SMS campaigns in collaboration with Audience team marketers.
• Own product-oriented patient and provider transactional email journeys.
• Demonstrate success across marketing automation platforms, including lead scoring based on audience behaviors; be results-focused.
• Develop and manage tactical execution plans focused on the customer; drive engagement and meet key objectives.
• Analyze email program performance metrics and optimize deliverability, opens, click-to-open, CTRs, opt-out rates, and conversions; build weekly/monthly reports.
• Create and deploy different types of email journeys for Marketing and other business teams (Customer Experience, Sales, Finance, Medical Affairs).
• Create UTM links following standard naming conventions for tracking and analytics.
• Project management: planning projects, prioritization, and deadlines.
• Ensure email templates perform across device types and comply with best practices and GRAIL compliance.

Requirements

• 12+ years in an email management role serving B2B and B2C audiences using Salesforce tools (Marketing Cloud Account Engagement aka Pardot, Marketing Cloud, NEXT)
• 5 years of experience managing a team
• Bachelor’s Degree (Master's preferred)
• 5 years of experience in healthcare marketing (pharma, med device, life sciences, or provider/health systems)
• Strong verbal and written communication skills (including storytelling using data)
• Deep experience in lead scoring based on audience behaviors
• Keen attention to detail with brand stewardship
• Strong data analysis skills; experience with A/B testing and KPI-driven improvements
• Strong understanding of data privacy (CAN-SPAM, GDPR, TCPA)
• Own all compliance and data governance for Email/SMS activities and platforms
• Proficiency with basic HTML/CSS editing and email performance tools (e.g., Litmus)
• Demonstrated ability to collaborate cross-functionally in a fast-paced environment
• Self-starter who can lead and run projects end-to-end
• Ability to serve as liaison between internal business and technical teams to satisfy requirements
• Experience documenting complicated processes and using applications like Veeva for compliance/training

Preferred

• A range of experience from startups to large brand email experience
• Experience with an aspirational/emotional business where email content drove revenue and brand adoption
• Health Cloud experience is nice to have
• Familiarity with Mac and G-Suite
• Experience with Salesforce Next
• Experience with ABM best practices
• Proficient with Tableau (preferred but not required)
• Experience with Asana and JIRA (helpful)
• Global and multi-product experience
• Experience using AI to drive efficiency

Benefits

• comprehensive and competitive benefits package
• flexible time-off or vacation
• 401(k) retirement plan with employer match
• medical, dental, and vision coverage
• mindfulness programs