Responsibilities

• Drive consumer demand and achieve business objectives for Dove (Haircare, Skincare) in the US.
• Translate multi-year brand growth plans into a comprehensive Brand Marketing Plan to deliver annual targets, acting as the guardian of these plans.
• Define the brand communications strategy and partner with the Brand Director to brief and lead the creative development of tentpole campaigns.
• Partner with the product innovation team to ensure sufficient quantity and quality of innovations to fuel demand creation, landing them with excellence and investment sufficiency.
• Champion a digital-first, social-first approach to brand building and consumer engagement.
• Act as the brand's expert on the US social media landscape, possessing an intimate understanding of local market culture, communities, and platforms, with a particular focus on beauty trends.
• Lead brand culture squads—integrating marketing, Consumer Market Insights, media, performance, and shopper marketing—to read data signals and optimize brand plans in real-time, at the speed of social media.
• Build and manage a focused agency ecosystem to create and curate sufficient quantity, quality, and diversity of content across all touchpoints.
• Manage the content lead overseeing the execution of the Dove US B&W content strategy, keeping cultural nuances and social trends at the forefront.
• Ensure all content is data-driven, aligned with brand goals, and optimized based on performance metrics to achieve engagement objectives.

Requirements

• 8–10+ years of progressive marketing experience, with a focus on beauty, fashion, or lifestyle categories
• Proven track record in social-first content strategy, execution, and driving consumer engagement and conversion
• Strong expertise in agency management, including briefing, collaboration, and high-quality output delivery
• Demonstrated ability to lead, motivate, and provide clear direction to internal teams and external agencies
• Deep understanding of the US social media landscape, cultural nuances, and beauty trends
• Strong understanding of beauty products, ingredients, and industry terminology across haircare and skincare
• Proficiency in data-driven decision making, including using analytics to measure performance, derive insights, and optimize content strategy
• Mastery of visual storytelling and compelling, beauty-focused copywriting for social, video, and editorial formats
• Bachelor’s degree

Preferred

• Experience leading content creation with an understanding of platform nuances and trends
• Experience running a brand or business segment with accountability for investment trade-offs and marketing impact analysis
• Demonstrable experience using generative AI tools for content creation and innovation

Benefits

• health insurance (including prescription drug, dental, and vision coverage)
• retirement savings benefits
• life insurance and disability benefits
• parental leave
• sick leave
• paid vacation and holidays
• access to numerous voluntary benefits