Associate Director, Direct-to-Patient (DTP) Marketing

Responsibilities

• Assists in the development of the patient marketing strategy, launch planning, and annual tactical plan, with a focus on personal promotion and patient engagement.
• Leads development and execution of patient promotional materials and resources, including patient discussion guides, welcome and starter programs, and other patient-facing initiatives.
• Develops and executes patient advocacy and community engagement initiatives, including Patient Ambassador Programs, influencer programs, and Community Advisory Boards.
• Leads patient engagement activities across key congresses, community events, and other relevant patient-facing opportunities.
• Supports pharmacy engagement initiatives and development of resources designed to educate and engage patients throughout the treatment journey.
• Effectively manages agency partners to deliver high-quality programs and materials on strategy, within timelines and budget, and measures outcomes.
• Gains approval for patient promotional materials and programs through internal review processes, including management and Medical-Legal-Regulatory review, and secures final production.
• Works cross-functionally with Medical, Legal, Regulatory, Public Affairs, Community Engagement, Market Research, Market Access, Patient Support Services, Sales, and other key stakeholders to ensure integrated and compliant execution.
• Supports launch readiness across patient engagement workstreams, proactively managing critical deliverables, dependencies, timelines, and risks.

Requirements

• 10+ Years with BS/BA
• 8+ Years with MS/MA or MBA

Preferred

• Demonstrated understanding of pharmaceutical regulatory requirements and their impact on the development of marketing materials is required.
• Recognized expertise in implementing a pharmaceutical communication plan, including generating publications, organizing continuing medical education activities, and advocacy development.
• Must be very familiar with industry trends and remain current with competitors’ resources and practices.
• Must have a successful record of developing external relationships leading to brand advocacy.
• Must have a track record of successful pharma/biotech patient/community marketing, with an understanding of expense budget planning and tracking.
• Proven ability to manage cross-functional teams or work groups, as well as direct reports.
• Strong strategic thinker with the ability to formulate, develop, and execute strategy.
• Excellent analytical skills, with the ability to identify and understand complex issues and problems and provide appropriate recommendations to senior management and cross-functional stakeholders.
• Excellent interpersonal skills with the ability to lead, collaborate, resolve conflict, and drive consensus among individuals from a variety of cultures and disciplines.
• Must possess sophisticated negotiating, influencing, project management, and consulting skills.

Benefits

• Benefits include company-sponsored medical, dental, vision, and life insurance plans*.