Associate Director, Direct Marketing & Participation - University Advancement

Responsibilities

• Direct Marketing Campaigns and Appeals: In close collaboration with our Advancement Communications team, plan and coordinate the daily management of a large variety and volume of direct marketing projects.
• - Ensure the Direct Marketing schedule and all details are up to date in project management tool (Click Up). Track tasks, timelines, and other standard operating procedures within Click Up.
• - Coordinate direct marketing projects to ensure they are successfully completed on time and within budget; manage vendor relationships and communication, as appropriate.
• - Facilitate the proofing, editing, review, approval, and production processes for each appeal, as appropriate.
• - Develop segmentation strategy and other data variables needed for each campaign. Identify, document, and track all testing factors. Build campaign ‘workbooks’ to organize projects based upon appeal versions and audience segmentations. Support data set finalization, merge proofing and testing, and assist in resolving any data-related issues.
• - Build campaigns and source codes to ensure all appeals are able to be tracked and analyzed.
• - Work closely with data analyst on data segmentation, variables, and ask strings for appeals.
• - Work with other direct marketing colleagues to ensure all form links and QR codes have been requested, created and working appropriately.
• - Secure final approval for all Annual Giving appeals; manage the ‘send’ process for all mass-email communications. I partnership with Advancement Communications.
• Loyalty Society: - Develop and implement the strategy of the Loyalty Society program to ensure strong donor retention at all giving levels. Work closely with the Assistant Director and Data Analyst to ensure Loyalty Society data is clean.

Requirements

• Bachelor's degree
• No specific certification/professional license is required for this position.
• Relevant Experience (3 Years)
• A driver's license is not required for this position.

Preferred

• Education: No additional education unless stated elsewhere in the job posting. Certifications /Professional Licenses : No additional certification/professional licenses unless stated elsewhere in the job posting. Work Experience: No additional work experience unless stated elsewhere in the job posting.

Benefits

• Personal - Up to 22 days of vacation, 10 recognized holidays, and sick time. - Competitive health insurance packages with priority appointments and lower copays/coinsurance. - Take advantage of our free Metro transit U-Pass for eligible employees. - WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%. Wellness - Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more! Family - We offer 4 weeks of caregiver leave to bond with your new child. Family care resources are also available for your continued childcare needs. Need adult care? We’ve got you covered. - WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us. For policies, detailed benefits, and eligibility, please visit: https://hr.wustl.edu/benefits/