Responsibilities

• Fundraising Program & Client Management - 35%
• Designs, develops, and through vendors and professional staff, implements multi-channel direct marketing donor solicitation strategies for campus clients including the Chancellor, Deans, the Library and Cal Athletics. Develops annual plans.
• Works with vendors, External Relations & Marketing Communication, Web Team, Gift Services, Digital Philanthropy, Fund Management, Advancement Information Services and Campus Partners to pilot new gift solicitations and support on-going solicitation strategies. Manages own portfolio of solicitation projects, yielding a minimum of one million dollars raised annually.
• Analyzes solicitation and client results to guide future solicitation strategy. Recommends program and annual strategic plan improvements,
• Manages and maintains strong campus client partnerships.
• Strategic Philanthropic Leadership - 35%
• Evaluates fundraising programs using advanced population and statistical analysis methods to track engagement and giving trajectories, and key donor behaviors.
• Converts and translates these population insights and behavioral trends into actionable annual program and mass solicitation strategies and communication workflows.
• In partnership with Annual Programs staff and cross-functional stakeholders, establishes operational guidelines or business rules to execute and optimize these multi-channel, cross-functional campaigns.
• Ensures that predetermined fundraising goals are met and implements program activities to achieve these goals. For example, can establish key performance indicators and benchmarks, and develop executive-level dashboards to measure success across multiple annual giving channels.

Requirements

• Minimum of 4 years of fundraising experience, with a demonstrated understanding of development strategies, with a preference for knowledge of annual giving strategies, direct response marketing principles, pipeline development, and donor relations.
• Demonstrated experience in using advanced testing and piloting new solicitation strategies.
• Demonstrated ability to translate donor and prospect data into actionable fundraising strategies using advanced analytics concepts such as segmentation modeling, predictive analytics, and behavioral insights.
• Understand how technical teams (data engineers and analysts) use relational databases and tools such as SQL, Python, Tableau, and Excel to develop these concepts.
• Advanced working knowledge of all aspects of fundraising at the annual giving or leadership giving level within a complex, higher education institution, including current issues of concerns in higher education fundraising.
• Advanced knowledge of applicable laws, rules, regulations, policies, etc., especially in regards to data usage and fundraising practices.
• Demonstrated ability to use advanced written, oral and interpersonal communication skills, including political acumen, to establish and maintain good working relationships throughout the organization and with outside constituencies.
• Ability to make persuasive and compelling presentations of goals and objectives to key stakeholders and senior leadership audiences.
• Advanced organizational, analytical and critical thinking skills, including skill in creative and effective decision-making and problem identification / avoidance / resolution, and strong project management skills to execute, evaluate and improve programs.
• Very strong skills in maintaining confidentiality.

Preferred

• Advanced working knowledge of UC Berkeley, its vision, mission, goals, objectives, achievements, and infrastructure, and/or the ability to learn.
• Strong understanding of fundraising data analytics concepts, such as a/b testing, segmentation modeling, predictive analytics, and behavioral insights.