Associate Director of Digital Media

Florida, NY (Remote)

$115K/yr – $130K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Lead digital media strategy and client leadership across 6–10 accounts in enrollment marketing.

  • Own end-to-end strategy and channel plans across multiple client accounts.
  • Must-have: 5–7+ years in digital media with funnel-focused results.
  • Standout: Mentors media managers and drives cross-functional collaboration in a lean team.

Job Description

Responsibilities

  • Lead strategy across 6–10 client accounts
  • Build media plans, campaign briefs, and channel strategies
  • Serve as the senior client contact and trusted advisor
  • Translate analytics and reporting into clear optimization plans
  • Oversee and QA execution across channels
  • Identify growth opportunities and expand account impact
  • Guide and develop media managers (direct or dotted-line)
  • Manage escalations, performance issues, and course correction

Requirements

  • 5–7+ years in digital media / performance marketing
  • Proven ability to own strategy end-to-end across the funnel
  • Experience managing multiple accounts and priorities simultaneously
  • Strong client presence; comfortable leading senior-level conversations
  • Deep understanding of paid media channels (Search, Paid Social, Display, Programmatic, OTT/CTV, Streaming Audio)
  • Strong command of optimization levers across platforms (Google, Meta, LinkedIn, etc.)
  • Demonstrated track record driving measurable outcomes (CPL, CPA, pipeline, revenue)
  • Ability to translate performance data into clear, actionable insights
  • Experience managing and developing team members
  • Comfortable managing and reallocating budgets at scale
  • Highly organized with strong process and operational discipline
  • Experience collaborating cross-functionally (creative, analytics, web, CRM)

Preferred

  • Experience in higher education or lead generation-heavy environments
  • Background building measurement frameworks (attribution models, funnel tracking, CRM integrations like Salesforce or HubSpot)
  • Familiarity with tools like Looker Studio, Tableau, or Google Analytics
  • Experience with data pipelines or warehouses (e.g., BigQuery, Funnel.io, Supermetrics)
  • Exposure to incrementality testing, lift studies, or experimentation frameworks
  • Experience scaling campaigns across large budgets or multiple markets
  • Strong POV on channel diversification (streaming, Reddit, emerging platforms)
  • Experience contributing to new business pitches or RFPs
  • Background in mentoring junior team members into more strategic roles
  • Experience in regulated or complex industries (higher ed, healthcare, financial services)
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Swish

Swish is a 10-minute food delivery app, born in Bangalore.We prepare fresh food and deliver it to you quickly. Whether it’s breakfast, lunch, snacks, dinner, or some healthy bowls during the day. It's the food you love, now delivered faster. Because timing matters. Chai should arrive when it starts raining, not when the clouds have cleared. And biryani on a Sunday afternoon shouldn’t come 40 minutes later.

Founded in 2024
Bengaluru South, Karnataka, IND
165 employees (17 in marketing)

Traffic Signals

Monthly Visitors
23K
Traffic Source Mix
Search
58.4%
Direct
36.1%
Referral
2.4%
Social
1%
Paid
2.1%

Headcount Trend

Current headcount: ~165

Marketing Team

Marketing Team Size
12 (7% of company)

Funding

Total Funding
$16M
Last Raise
$14M
Series A, 1 years ago

Funding History

  • Mar 2025
    Series A • $14M
  • Nov 2024
    Seed • $2M