Responsibilities

• Lead digital marketing execution planning and campaign builds, ensuring on-time, high-quality delivery aligned with marketing objectives.
• Manage tagging solution and tagging operations for all digital marketing assets in collaboration with agency partners, including testing all creative / campaign rules prior to launch
• Own training and documentation for tactical development, including digital operations best practices and maintaining up-to-date documentation on all relevant systems and processes
• Lead select omnichannel capabilities projects, aligned to roadmap and commercial goals
• Support large scale marketing transformation projects, including coordination of cross-functional stakeholders
• Manage day-to-day operational requests for updates to social and other 3 rd party digital platforms
• Coordinate ingestion of new digital marketing data sets and support ongoing data management with IT and Commercial Operations
• Provide digital marketing insights based on agreed KPIs and business objectives
• Drive end-to-end digital campaign execution, tagging strategy, quality assurance, and omnichannel initiatives that align marketing activities with commercial objectives.
• Partner across Commercial, IT, Operations, and agency teams to execute marketing transformation initiatives, streamline processes, and deliver scalable digital solutions.