Responsibilities

• Builds trusted client relationships by owning day-to-day strategic workstreams, providing strategic counsel, and helping lead client conversations.
• Develops and owns omnichannel strategies that align brand objectives with audience needs and channel best practices, forming the foundation for measurable engagement.
• Applies data, insights, and analytics to recommend customer-centric marketing programs and helps clients translate strategic direction into activation.
• Supports the Account team in understanding client goals and offerings, helping shape marketing direction through innovative, insight-driven solutions.
• Translates strategic insights into actionable campaign roadmaps, leading omnichannel planning and ongoing optimization to ensure cohesive execution.
• Leads or co-facilitates workshops, client meetings, and presentations to shape strategic direction, communicate recommendations, and align cross-functional stakeholders.
• Communicates and supports strategic recommendations clearly and persuasively, building client understanding and buy-in.
• Applies expertise in omnichannel engagement planning—including journey mapping, segmentation, content strategy, and channel orchestration—to inform experience design.
• Partners with CXOE, technology, and analytics teams to guide or support implementation of CRM, marketing automation, and personalization platforms that enable scalable, data-driven engagement.
• Identifies opportunities to expand strategic services within existing client relationships and contributes to organic growth opportunities.

Requirements

• 6-8 years of experience in omnichannel engagement strategy, customer experience, or digital marketing within pharma, ideally with experience at a healthcare agency serving as Agency of Record (AOR).
• Demonstrated experience independently developing and owning brand or enterprise-level strategies, with multiple examples of leading comprehensive, multichannel work rather than executing a single channel or tactic.
• Experience building strong client relationships, understanding client needs, and translating those needs into clear strategic recommendations and deliverables.
• Strong experience in omnichannel strategy and data-driven marketing approaches for life sciences or healthcare clients.
• Experience working on pharma launches.
• Experience in rare disease is highly value; experience in specialized or complex disease categories is also relevant.
• Excellent communication, presentation, and interpersonal skills, with the ability to clearly articulate and defend strategic recommendations.
• Demonstrated experience developing and implementing integrated engagement programs across multiple channels in healthcare and life sciences.
• Strong client-facing presence; experience working with senior client stakeholders is preferred. Must be able to support collaboration with East Coast-based client teams as needed.

Benefits

• Medical, Dental & Vision Insurance. We cover a generous portion of employee contributions
• 401K plan. We invest in present and future you, which is why we offer a generous match and immediate vesting on our plan
• Parental Leave. Generous paid time off for parents to bond with their newest addition
• Professional Development. Each employee has an annual budget to allocate to professional development opportunities. Employees are encouraged to take a workshop, attend a webinar, join associations, and do anything else that will help them grow in their careers.
• And more! We offer flexible time off, life insurance, LTD, a robust employee assistance program, and more!
• CG Life offers a variety of benefits, including health benefits, 401K retirement with a generous company match and immediate vesting, and flexible time off.