Associate Director, Digital Activation

New York, USA (Hybrid)

$100K/yr – $120K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive activation leadership and programmatic media management for campaigns across digital, OLV, and social channels.

  • Own planning, execution, and reporting of digital, OLV, and social campaigns.
  • Must-have: 5+ years in media agency with hands-on programmatic (The Trade Desk) and META platform experience.
  • Standout: Centers cross-functional activation with client servicing and leadership across global/local teams.

Job Description

Responsibilities

  • Will be the main point of contact for investment & activation
  • Planning and resource management of digital, OLV, and social media campaigns from creation to media execution, performance management, and reporting (as input to market 360 campaigns)
  • Main point of contact for central digital activation team; project manager for local activities; coordinating local input & content reviews; driving activation performance and ecommerce with the global activation team
  • Execute, manage, and optimize Biddable & Programmatic media campaigns surpassing performance expectations
  • Deliver performance & programmatic strategy for client
  • Manage client campaigns including strategy development, project management, report delivery, and client communication
  • Develop, grow, and maintain relationships through exceptional internal & external client servicing
  • Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
  • Display organizational and leadership capabilities to track progress, execution, and consistency of SBU performance

Requirements

  • 5+ years of related media agency work experience
  • Specialized knowledge in breadth/depth of 2 or more digital channels, as well as a deep understanding of social and the ability to lead social and digital activation
  • Must have hands on programmatic experience in The Trade Desk
  • Must have hands on platform experience in META
  • Extremely strong understanding of Online Media & Performance & Programmatic media
  • Strong problem-solving skills and attention to detail in a multi-tasking, fast-paced business environment
  • Excellent client management skills and high level of expectation setting
  • Confidence in analyzing and acting on marketing data

    Benefits

    • health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, STD/LTD insurance benefits.
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    Omnicom Media

    3.5 Glassdoor

    Omnicom Media, the media services division of Omnicom Group Inc., designs ecosystems for growth. Powered by the Omni Intelligence Platform, Omnicom Media connects best-in-class capabilities that enable our full-service media agencies OMD, Initiative, PHD, UM, Hearts & Science and Mediahub to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 40,000 people serving the world’s leading brands in Omnicom Media agencies around the globe.

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