Responsibilities

• Develops CRM strategies: You will be responsible for developing CRM strategies that align with the brand's business objectives, target customer segments, and leverage customer data to improve customer experiences
• Analyzes customer data: You will analyze customer data to identify customer trends and insights and use this information to segment customers and personalize their experiences across channels
• Develops and executes CRM campaigns: You will develop and execute CRM campaigns across channels, including email, SMS, social media, and push notifications, and manage campaign cadence and business rules documents (BRD)
• Monitors campaign performance: You will monitor campaign performance and propose optimizations of campaigns and tactics based on engagement rates across targeted channels and (any) evolution of brand goals
• Collaborates with cross-functional teams: You will work closely with other teams, such as the Martech team, engagement strategy, social strategy and data analytics to ensure that CRM strategies are aligned with overall business objectives and that customer insights are aligned on with client brand teams
• Stays up-to-date with industry trends: You will keep up to date with the latest trends and best practices in the CRM space, attend industry events and conferences, and participate in professional development opportunities
• w.- Adjusts expertise to fill in the strategic gaps of multiple accounts and develops CRM deliverables across all stages of the journey
• Works closely with all stakeholders at the agency and regularly presents ideas to clients
• Develops collaborative relationships with engagement strategists, strategic planners and account services lead
• Creates and presents a variety of CRM deliverables directly to clients, answering questions and incorporating feedback
• Builds a cohesive narrative around business needs, deliverables, and solution
• Researches trends and innovations, sharing findings with the internal team
• Consistently produces clear, informative, and persuasive documents
• Partners with Social Media team to support lead generation tactic
• Ability to use AI platforms as an accelerant for brand needs and strategic deliverable

Requirements

• EDUCATION DEGREE/DIPLO
• OMA AREA OF STUDY REQUIRED
• RED B A/BBA/BS Marketing, Communications, Liberal Arts, English, or Advertising
• ing Pharma preferred not required
• LICENSES & CERTIFICATES
• EXPERIENCE
• MINIMUM EXPERIENCE AREA OF EXPER
• TISEREQUIRED/PREFER
• RED5+ years
• CRM Preferred

Preferred

• Pharma preferred not required
• CRM Preferred
• 5+ years of experience in CRM or related field