Associate Director, Creator Activation

Responsibilities

• Activation Leadership & Strategic Ownership
• Own activation approach and execution for larges cale and/or high complexity creator programs, from brief through post campaign wrap.
• Translate client objectives and creator strategies into clear activation plans, including creator mix, tiering, timelines, and deliverables.
• Ensure all creator activations align with:
• Brand objectives and audience insights
• Platform best practices and FTC guidelines
• Paid amplification and measurement frameworks
• Identify risks, dependencies, and optimization opportunities early; proactively escalate and course correct as needed.
• Creator Campaign Execution
• Oversee and quality check:

Requirements

• 6–8+ years of experience in influencer / creator marketing, social activation, or adjacent media roles.
• Demonstrated experience managing end-to-end creator activations across multiple platforms.
• Proven people management experience, including coaching and performance feedback.
• Strong understanding of:
• Creator ecosystems and platforms
• Paid social amplification
• Measurement and reporting best practices
• Exceptional organizational, communication, and stakeholder management skills.
• Comfortable operating in a fast paced, highly collaborative, matrixed environment.