Associate Director, Creator Activation

Responsibilities

• Activation Leadership & Strategic Ownership • Own activation approach and execution for larges cale and/or high complexity creator programs, from brief through post campaign wrap. • Translate client objectives and creator strategies into clear activation plans, including creator mix, tiering, timelines, and deliverables. • Ensure all creator activations align with: o Brand objectives and audience insights o Platform best practices and FTC guidelines o Paid amplification and measurement frameworks • Identify risks, dependencies, and optimization opportunities early; proactively escalate and course correct as needed. Creator Campaign Execution • Oversee and quality check: o Creator sourcing, vetting, and recommendations o Outreach, negotiation, and contracting workflows o Content review, approvals, and delivery timelines • Ensure executional excellence across: o Creator onboarding o Content ideation and feedback loops o Reporting, recaps, and learnings • Partner closely with Paid Social teams to ensure creator content is optimized for amplification and performance. People Management & Team Development • Directly manage Managers, Senior Specialists, and/or Specialists within Creator Activation. • Set clear expectations for quality, timelines, and ownership across accounts. • Provide ongoing coaching, feedback, and performance management. • Support career development and progression planning for junior team members. • Act as the escalation point for team challenges, resourcing needs, and workload balancing. Cross- Functional Partnership • Serve as the activation counterpart to Account, Strategy, Creative, Investment, and Operations leads. • Collaborate with Strategy partners to ensure creator strategies are executable at scale. • Work with Investment and Finance partners to ensure: o Budget alignment o Contract compliance o Accurate tracking and reconciliation • Ensure all creator campaigns are accurately entered and maintained in internal trackers and platforms. • Uphold best practices for documentation, contracts, and approvals. • Contribute to the evolution of Omnicom Influencer’s creator activation standards, templates, and workflows. • Support activation POVs, case studies, and internal knowledge sharing.

Requirements

• 6–8+ years of experience in influencer / creator marketing, social activation, or adjacent media roles.
• Demonstrated experience managing end-to-end creator activations across multiple platforms.
• Proven people management experience, including coaching and performance feedback.
• Strong understanding of: • Creator ecosystems and platforms • Paid social amplification • Measurement and reporting best practices Exceptional organizational, communication, and stakeholder management skills.
• Comfortable operating in a fast paced, highly collaborative, matrixed environment.