Associate Director, Creative & Innovation

New York, USA (On-site)

$75K/yr – $180K/yrSenior Level6+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end branded content and sports sponsorship execution with global media exposure and client-facing leadership.

  • Must-have: 6+ years in media/advertising or sports sponsorships.
  • Standout: global reach across NA, EMEA, APAC and leadership of junior teammates.

Job Description

Responsibilities
  • Serve as a main point of contact for execution of custom branded content and sports sponsorship programs, including liaising directly with clients, leading communication and collaboration between internal and external partners, creative oversight on program elements, and on-set coverage for content creation.
  • Manage budget, timelines, asset and creative approvals, reporting, etc.
  • Collaborate closely with internal teams, including Planning, Activation, Strategy and Analytics, to ensure holistic campaign planning.
  • Meet regularly with digital publishers, TV and streaming networks, cultivating strategic relationships and sourcing opportunities that proactively deliver on client business objectives.
  • Stay connected to relevant marketplace trends, authoring client requested and proactive points-of-views.
  • Oversee junior team members day-to-day responsibilities, while providing strategic oversight and coaching.
Requirements
  • 6+ years professional experience with a background in media, marketing, advertising, agencies, production, creative, or the arts
  • Experience in sports media, marketing, integrations and sponsorships such as NBA, NFL, Olympics
  • Global expertise and understanding of media landscapes in NA, EMEA and APAC
  • Extensive understanding of television and video production process
  • Ability to pivot and adjust to a fast paced, ever changing environment
  • Creative mastermind; executional drill sergeant
  • Thrives on the details and on moving things from initiation to completion
  • Ambitious, optimistic, and never settling
  • Natural collaborator, presenter, and persuader
  • Pop culture maven, obsessed with current trends and what’s next
Preferred
    Benefits
    • competitive benefits package
    • Our workplace promises to invest in your career, cares for you and is fun and engaging.
    WPP Media logo

    WPP Media

    Media is changing. So are we. We are WPP's global media collective, built for the AI era.We bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day.

    30K employees (6,827 in marketing)

    Traffic Signals

    Monthly Visitors
    159.3K
    Monthly Google Ads Budget
    $9.9K
    Traffic Source Mix
    Search
    34.3%
    Direct
    46.3%
    Referral
    10.7%
    Social
    5.7%
    Paid
    2.7%

    Headcount Trend

    Current headcount: ~30.1K

    Marketing Team

    Marketing Team Size
    6,288 (21% of company)
    Median Career Experience
    10 years
    Median Tenure
    4.2 years
    Marketing Roles Posted (Last 30 Days)
    21