Responsibilities

• Develop and execute Kellogg’s brand and content strategy to support Kellogg’s marketing and communications goals. Ensure every piece of content reflects the schools editorial voice, visual identity and brand personality, including the creation and maintenance of strategic messaging matrixes for audiences and programs
• Direct and execute the development of content across all paid, owned, earned and shared media channels such as the website, print materials, emails, and socials. Leverage Kellogg brand and program content to drive cohesive storytelling across the full portfolio of degree programs.
• Write copy for key assignments
• Oversee all writing and editorial projects that come through the creative studio, supervising junior staff and managing external contractors to ensure quality, consistency and alignment with brand strategy.
• Develop strong relationships and collaborate with cross-functional teams, including partnering with the digital and social team for content, project managers to shape, inform and align on project plans. And marketing and communications strategists and designers, to deliver strong creative work and measurable results.