Associate Director, Content at Walker Sands | Seattle, WA | $94K/yr – $98K/yr

Walker Sands

Associate Director, Content

Seattle, WA (Hybrid)

$94K/yr – $98K/yrSenior Level6+ years expFull time

Posted 4 months ago

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Job Summary

Drive B2B content strategy and demand-gen content production for client campaigns.

Own the development of demand-gen content strategy and campaign assets (emails, landing pages, lead gen content).
Must-have: 6+ years in B2B content with demand-gen experience.
Standout: cross-functional leadership with mentoring 1–2 teammates and clear impact on content performance.

Job Description

Responsibilities

Lead Demand Generation Content Strategy
Develop content strategies that support integrated demand generation campaigns and conversion goals
Partner with paid media, strategy, analytics and other teams to align messaging with audience, channel and campaign approach
Guide the creation of key campaign assets, including emails, landing pages and lead generation content
Use performance insights and testing to refine and improve content over time
Support new business efforts through thoughtful strategy, scoping and client conversations
Create and Elevate B2B Content
Oversee and contribute to a range of content, including campaign assets, blogs, bylines, ebooks, white papers and research reports
Step in as a lead writer or editor on complex or high-priority work
Help clients translate complex ideas into clear, credible and engaging content

Requirements

6+ years of experience in B2B content, including strong exposure to demand generation
Experience developing campaign-driven content such as email, landing pages and lead generation assets
A solid understanding of how content supports the buyer journey
Experience using performance data and testing to inform content decisions
Confidence presenting ideas and recommendations to clients
Experience managing or mentoring others
Comfort participating in and supporting sales efforts
Strong writing and editing skills, with attention to clarity, structure and purpose
Agency experience is a plus
Familiarity with AI tools and emerging technologies preferred

Preferred

Agency experience is a plus
Familiarity with AI tools and emerging technologies preferred

Benefits

Health Coverage: Comprehensive medical, dental, and vision plans, plus mental health resources, pet insurance, fertility benefits, and more.
Retirement Savings: Employer-matched 401(k) and access to financial planning services.
Flexible PTO: Take time as needed for vacations, mental health, or personal days. Includes 8 paid holidays, half-day summer Fridays, and a week off between Christmas and New Year.

Walker Sands

3.5 Glassdoor

Walker Sands is an integrated B2B growth services agency with expertise in strategy, data, content, creative, strategic communications and digital marketing. The agency’s Outcome-based Marketing approach helps B2B brands grow, build reputation, generate demand, drive engagement and strengthen market position. A 10-time Inc. 5000 honoree, Walker Sands is one of the fastest-growing B2B agencies in the world, proudly serving 100+ clients from offices in Chicago, Seattle and Boston.

Founded in 2001

Chicago, Illinois, USA

221 employees (124 in marketing)

www.walkersands.com

44% recommend to a friend

50% CEO approval