New Engen, Inc.

Associate Director, Content Strategy (B2B) - Donut Studios

Los Angeles, CA (Remote)

$145K/yr – $170K/yrSenior Level8+ years expTemporary

Posted 2 hrs ago

Job Summary

Own and orchestrate B2B content strategy end to end across channels, align it to business priorities and customer journeys, and lead cross‑functional execution and measurement to drive growth.

  • Define and lead content strategy across web, email, paid and organic channels
  • Build editorial frameworks and scalable content architecture
  • Lead cross-functional execution and stakeholder alignment

Job Description

Responsibilities

  • Own B2B Content Strategy End to End
  • Define and lead the content strategy across inbound and outbound channels, including web, email, paid and organic social, display, white papers, ebooks, and newsletters. Build the approach from the ground up and align it to business priorities, audience needs, and the customer journey.
  • Build Scalable Content Architecture and Infrastructure
  • Develop editorial frameworks, content architecture, and planning systems that scale across solution areas, audience segments, and channels. Own the editorial calendar, content cadence, and strategic themes.
  • Lead Client Strategy and Stakeholder Alignment
  • Facilitate strategic planning with senior client stakeholders, translating business priorities into clear content, channel, media, and communication strategies. Serve as the senior content voice in client meetings, presenting recommendations, incorporating feedback, and driving alignment.
  • Lead Cross-Functional Content Execution
  • Bring structure and momentum to cross-functional teams, partnering with leadership, channel, campaign, and content studio teams to move work forward. Develop creative briefs and manage BOM assets to translate strategy into execution.
  • Measure Performance and Evolve Strategy
  • Establish B2B content measurement frameworks and use performance data to identify what’s working, uncover opportunities, and continuously improve the content program.

Requirements

  • 8+ years of B2B content strategy experience, with senior ownership of enterprise, technology, or similarly complex accounts.
  • Proven ability to build and run content programs, owning strategy and operations rather than simply contributing to an established approach.
  • Experience managing or mentoring writers, with a track record of developing talent and elevating creative quality.
  • Deep understanding of technical and executive audiences across cloud, SaaS, enterprise technology, or similarly complex B2B environments.
  • Strong client presence and executive communication skills, with the confidence to lead a room, challenge constructively, and build trust with senior stakeholders.
  • Strong channel expertise, with the ability to connect content strategy across creative, design, media, and channel execution.
  • Experience using performance data to inform B2B content strategy and make thoughtful recommendations.
  • Highly organized and operationally minded, with the ability to manage complex workstreams, priorities, and cross-functional teams.
  • Excellent storytelling, communication, and presentation skills, with the ability to turn complex ideas into clear, compelling recommendations.

Preferred

  • Direct experience working with AWS, Azure, GCP, or another enterprise cloud brand.

Salaries

Posted range

$145K/yr – $170K/yr

Taken straight from the job posting.

Associate Director, Content Strategy (B2B) - Donut Studios

New Engen, Inc. · Los Angeles, CA · Remote