Responsibilities

• Align yourself with an organization that has a reputation for excellence! Ranked as No. 1 Workplace by Indeed.com, we also were awarded the Advisory Board Company’s Workplace of the Year, 3 years in a row. This recognizes hospitals and health systems nationwide that have outstanding levels of employee engagement. We offer an outstanding benefit package and competitive compensation. Join us! Discover why U.S. News & World Report has named us one of America’s Best Hospitals.
• As a member of the B2B Marketing team, the Associate Director, B2B Marketing is a key member of the team responsible for setting the overall marketing strategy for Cedars-Sinai. The AD, B2B Marketing will be tasked with developing and executing marketing objectives, strategies, and tactics aimed at growing Cedars-Sinai revenue via various “payers” of healthcare.
• The role will collaborate cross-functionally with internal stakeholders to enable consistent application of the Cedars-Sinai brand and ensure seamless utilization of clinical and financial content across appropriate channels.
• Will establish metrics and goals/success criteria and milestones that align with organizational goals and will measure the effectiveness of marketing plans.
• In collaboration with the managed care team / Payer Relations, develops strategies and messaging to continue campaign supporting value.
• Develops complex marketing strategy and manages the ongoing implementation of fact- based, goal- focused, measurable marketing programs which are consistent with Cedars-Sinai’s strategic vision, to produce a return on investment (ROI) via business from payers (e.g., health insurance companies, Medicare Advantage plans, delegated medical groups, IPAs and employers).
• Develops & executes marketing strategies and tactics aimed at growing Medicare Advantage, via plans, consumers, and brokers.
• Develops & executes marketing strategies and tactics aimed at selective growth of Medi-Cal managed care.
• Collaborates with the managed care team and other identified departments to achieve marketing objectives. Provides strategic direction, leadership and motivation ensuring that all parties work together to achieve the bottom-line measured results.
• Provides guidance for and/or resolves complex problems or conflicts.
• Initiates and directs the annual payer marketing planning by reviewing demographic, socioeconomic, competitive, competitor position and other internal/external forces affecting continued business success.
• Develops and manages complex short- and long-term marketing objectives to capitalize on identified opportunities.
• Ensures that marketing initiatives are tracked and measured in order to monitor their effectiveness. Reports outcomes to senior management.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field is required.
• A minimum of 8 years of progressive marketing experience at a large, complex healthcare organization or payer (e.g., health insurance company or health system).
• A minimum of 2 years of managerial experience overseeing direct reports within a department and/or service line.
• 2 years of experience in healthcare marketing, preferably at an academic medical center is preferred.
• Promotion to the payer audience
• Solid project management, analytic and organizational skills: able to coordinate multiple complex projects with varied scope and impact simultaneously.
• Demonstrated ability to create and use Excel spreadsheets for data tracking and analysis.
• Ability to identify problems and resourcefulness to resolve them independently using your own initiative.
• Ability to multitask within short timelines, organize and prioritize work and complete assignments in a timely and accurate manner.
• Excellent verbal and written communication skills

Benefits

• Beyond outstanding employee benefits (including health, vision, dental and life and insurance) we take pride in hiring the best employees.
• We offer an outstanding benefit package and competitive compensation.