Responsibilities

• Strategic Planning & Campaign Execution
• - Establish and execute strategic plan for paid and organic media, working collaboratively with leadership in BMC and the Parsons/PA college to set priorities, develop campaigns, and grow our audience of right-fit prospects.
• - Coordinate campaigns with website, SEO, and AIO strategy so efforts cross-pollinate.
• Content Creation & Platform Management
• - Collaborate with Content, Creative, and Parsons/PA teams to produce social media content that drives recruitment and supports retention, affiliation, and alumni engagement for our current community.
• - Oversee distribution of paid and organic content to social media, YouTube, Google, and other platforms via direct publishing and agency partners.
• Cross-Functional & Audience Integration
• - Integrate campaigns and organic content distribution with Enrollment, Recruitment, and Student Retention teams.
• - Manage user communities and concerns, collaborating with Media Relations to ensure leadership messages are shared as appropriate on social media and colleges communications teams are prepared to respond.
• Analytics, Performance & Governance

Requirements

• Three+ years in marketing or advertising.
• Understanding of the marketing funnel and how it applies to student recruitment and retention.
• Strong grasp of analytics, marketing KPIS, benchmarks, and a strategic mindset to turn data into actionable insights.
• Strategic mindset and the ability to iterate based on data and insights.
• Familiarity with social media publishing software(s) such as Sprout, ContentStudio, etc.
• Experience managing paid media campaigns across platforms and modalities.
• Experience creating and executing strategic brand campaigns.
• Skilled team leader comfortable with dotted-line reporting structures.
• Working knowledge of AI and implications for search and inbound queries.
• High integrity and adherence to brand guidelines.

Preferred

• Higher education experience a plus.
• Experience managing high-profile brands.
• Experience establishing a brand presence on emerging platforms.

Benefits

• Health & Wellness
• Comprehensive medical, dental, and vision coverage
• Employee Assistance Program (EAP)
• Financial Wellness
• Retirement plan administered by TIAA
• Qualified Transportation Expense Plan
• Work-Life Balance
• Paid vacation and sick leave, with accruals starting on your first day
• Paid holidays and floating holidays
• Workmode & Telework Policy (if applicable)