Associate Director, Audience Analytics

Responsibilities

• Development of client-specific diversified audience strategies, test frameworks, orchestration and activation across 3P / 1P data sources
• Lead partnership discussions with data providers as it relates to joint business plans and support client data stack implementation for first party data, lookalike model creation, etc.
• Manage the outputs of day-to-day requirements and workflow of the client as it relates to Audience Analytics and working in partnership with cross-functional teams for planning, activation and reporting for MMM / MTA measurement
• Ability to work with multiple client stakeholders across brand, digital strategy, data governance and privacy teams
• Responsible for presentation of patient profiling, with support from your team, with focus on recommendations and actionable insights for media activations
• Keep client apprised of emerging data capabilities, modelling methodologies and measurement. Provide research vendor POVs, selection and RFPs, as appropriate
• Responsible for the best practice application of analytics approach, audience strategy creation and activation
• Proactively collaborate internally across Initiative crafts to ensure a data driven approach to Strategy, Communications Design and Partnerships.

Requirements

• Strong experience with automation, business intelligence platforms, digital activation, programmatic, DMPs. CDPs and be able to articulate a clear POV against each
• Strong knowledge of digital marketing technologies, including DCM, Google Analytics, IAS, etc.
• Knowledge of Tableau & SharePoint or any other dashboard & data visualization tools
• Ability to proactively drive the business forward (i.e. being able to take the initiative rather than rely on direction)
• Ability to delegate and oversee direct reports
• Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors
• Excellent written, verbal communication and presentation skills
• Strong time-management and organizational skills
• Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
• Proven problem solving ability

Preferred

• 7+ years industry experience
• 5+ years in integrated planning role in media, publisher / vendor, or communications discipline (digital, content)
• Experience with Pharma industry tools a plus: Syndicated data from Crossix, Swoop, IQVIA, Symphony Health, Crossix Media Consumption (e.g. N-Power, Arbitron, ComScore), Paid Media Monitoring (e.g. Kantar, AdViews), Social Media Monitoring (e.g. NetBase, Sysomos)
• Ability to communicate complex concepts at varying levels (from superficial to detailed) to suit the audience
• Excellent communication, organizational, and interpersonal