Associate Director, APS Strategy & Marketing - Oncology

Responsibilities

• Contribute to end-to-end APS strategy and launch plan, from care model design through readiness, execution, and optimization.
• Translate patient, caregiver, provider, access, field, and market insights into support solutions that help patients access, start, and stay on therapy.
• Define the support value proposition, experience principles, and prioritized capabilities with APS and Oncology stakeholders.
• Reflect the multiple myeloma journey, including care settings, treatment sequencing, education needs, access barriers, affordability, and therapy support requirements in offerings and marketing materials.
• Develop patient and provider marketing strategy, including audience journeys, messages, channels, and engagement plans.
• Lead launch materials and experiences across digital, CRM, web, field, hub, and other appropriate channels.
• Partner with brand, APS marketing, agencies, and vendors to deliver consistent, on-strategy communications within scope, timing, and budget.
• Lead and execute marketing tactic creation, review and rollout including collaboration with training team and brand teams
• Collaborate with brand and act as an SME for activities and messaging associated with APS programs
• Manage larger cross functional marketing budget for all APS marketing activities with accountability for monthly LBEs and accountability to APS and brand finance

Requirements

• Bachelor's degree required.
• Progressive experience in pharmaceutical, biotechnology, healthcare, patient services, market access, marketing, customer experience, or a related field.
• Demonstrated ability to lead complex, cross-functional initiatives from strategy through implementation.
• Strong strategic planning, problem solving, communication, stakeholder management, budget, vendor, timeline, and executive communication skills.
• Up to 20% travel
• Oncology launch, hematology-oncology, particularly multiple myeloma disease state knowledge with previous work in marketing or field roles in these areas
• Experience designing patient support offerings, hub management, knowledge on access, reimbursement, or field support experience.
• Experience with provider-administered or oral oncology therapies, specialty pharmacy, medical benefit reimbursement, specialty distribution, or complex access models.
• Experience developing journeys, CRM or omnichannel engagement, readiness plans, performance frameworks, or an advanced related degree.

Benefits

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.