Associate Director, Ad Operations at Zenith | New York City, NY | $112K/yr – $180K/yr

Associate Director, Ad Operations

New York City, NY (On-site)

$112K/yr – $180K/yrSenior Level5+ years expFull time

Posted 2 months ago

Job Summary

Own the data and tooling backbone for ad ops across trafficking, tagging, and reporting while shaping offshore teams and vendor partnerships to deliver measurable client value.

Operations Delivery: establish execution processes, train teams, and drive on time delivery.
Data & Tools: standardize naming, tagging and data flows to improve planning and analytics.
Partnerships & Growth: manage offshore teams and collaborate with tech vendors to evolve ad ops capabilities.

Job Description

Responsibilities

Provide guidance on campaign set up (naming, tagging, etc.)
Escalation Point for any internal Technology questions/ issues/POV
Discover efficiencies through data structure to create streamlined communication for planning and analytics insights
Manage offshore trafficking / Analyst teams of Technology Activation Specialists and ensure best-in-class service delivery
Establish/refine processes and training parameters to ensure flawless, on-time execution by operational teams
Organize and centralize, where possible, process and technologies working with other TAAG leads
Proactive partner management and industry outreach to improve and evolve ad operations solutions, based on clients’ needs
In partnership with media and analytics counterparts work on developing and deploying data management, reporting solutions, meaningful documentation that captures the value created by new capability
Develop and enforce nomenclature to better manage data across the organization
Coordinate with analytics teams to ensure data (from varied sources) can be easily fed into tools and systems

Understand, identify and partner with data/technology solution providers to drive more effective and efficient reporting for teams/clients
Support and scale analytics dashboards, toolset and data management platforms across client teams
Oversee the deployment of digital technology solutions and partnerships, such as ad servers, data management tools, media planning/buying and billing systems, that deliver against client and organizational needs
Ensure teams are effectively and efficiently using current tools and systems through training and/or establishment and adherence to best practices
Audit and evaluate technology solutions being used, and identify opportunities to improve and/or create new tools and systems that will drive savings or generate new revenue
Partner with Digital Directors on the business to deliver best product and best thinking across, search, social, mobile, display and video to establish technology needs and requirements
Represent agency needs internally and within the marketplace to meet current and future needs of our agency and their clients – and identify where new value can be created for internal and external clients

Requirements

B.A. or B.S. in Marketing, Advertising or related field
Agency experience highly preferred
5+ years of experience working with trafficking systems, tagging tools and data mining / reporting functions in excel, or other similar tool. (CM, DCM, DFP, Flashtalking, Innovid, IAS Google Analytics, Adobe tools, TMS, VIQ)
Specifically, candidate must have a good command of MS Excel, including formulas and tables, as these are heavily utilized in the reporting process
Technology experience is important (must have experience with standard ad servers such as Google Campaign Manager, Prisma, IAS, etc.
Tagging experience is important
Must have experience in Google CM Floodlight implementation QA and troubleshooting, or other container and conversion tag systems such as Tealium
Candidate must have a strong attention to detail, and be able to quality check their work to ensure that data anomalies/mistakes are caught prior to delivery of the reports to the client teams
Candidate must have strong management capabilities, both operationally (to ensure that tasks such as reporting & trafficking are completed on time and accurately) as well as strategically (to ensure that guidance is given to all teams on how to enhance the product as the account matures)
Candidate must be outgoing and able to integrate with a fast-paced digital planning team
Must be able to cultivate excellent relationships with technology and research partners
Must have ability to learn new processes and technology quickly
Should be extremely detail-oriented
Interested in and experienced with technology
Ability to meet deadlines in a fast-paced environment
Hands on, problem solving abilities – “can do” approach (so someone who is a thinker and a doer)
Excellent communication skills – written and spoken
A people person with ability to communicate at all levels who will have various levels of digital knowledge

Agency experience highly preferred

Benefits

medical coverage
dental
vision
disability
401K
parential and family care leave
family forming assistance
tuition reimbursement
flexible time off

Zenith

3.7 Glassdoor

Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe [Euronext Paris Fr0000130577, CAC40].

Founded in 1988

Лондон, Англия, GBR

5.6K employees (1,571 in marketing)

www.zenithmedia.com

73% recommend to a friend

80% CEO approval