Associate, Digital & Technology (Paid Media)

Responsibilities

• Supports the strategic direction for brands across the digital ecosystem, developing unique strategies and building upon current client strategies within the digital arena to meet/exceed objectives, with a primary focus on digital paid media.
• Owns (with oversight) day-to-day execution and optimization of display and programmatic campaigns, including campaign setup, trafficking, pacing, performance monitoring and reporting.
• Serves as key point of contact for internal teams and external media partners related to display and programmatic execution, demonstrating the ability to speak confidently to strategy, performance and recommendations.
• Evaluates and documents results for clients, making thoughtful and data-informed recommendations for enhanced performance and future strategies, including optimization insights related to reach, frequency, audience targeting, and creative performance.
• Supports other team members through review and quality assurance for program implementation and training to ensure high-quality deliverables, including adherence to internal best practices and platform standards.
• Supports the Digital & Technology team in building, implementing, and maintaining operational best practices and consistency in the delivery of Demand Generation solutions.
• Emerging experience in the development of integrated media and analytics strategies across tactics and platforms, with demonstrated exposure to display and programmatic advertising.
• Experience using data and analytics to derive performance dashboards to drive optimization and recommendations across demand generation platforms, including pulling and interpreting platform-level reporting.
• Experience in specific technical tools across paid media, search engine optimization and analytics, with hands-on experience executing, monitoring and optimizing display and programmatic campaigns across multiple platforms.
• Experience managing and pacing media budgets against forecasts, with accountability for spend efficiency, delivery, and performance outcomes.

Requirements

• 1+ years of professional paid social, paid search and/or programmatic display experience
• Prior experience in agency (or similar environment) preferred
• Experience using data and analytics to derive performance dashboards to drive optimization and recommendations across demand generation platforms, including pulling and interpreting platform-level reporting
• Experience in specific technical tools across paid media, search engine optimization and analytics, with hands-on experience executing, monitoring and optimizing display and programmatic campaigns across multiple platforms
• Experience managing and pacing media budgets against forecasts, with accountability for spend efficiency, delivery, and performance outcomes
• Familiarity with identity, audience, and data providers (e.g., first-party data onboarding, contextual targeting, PMPs)
• Strong written and verbal communication skills, with growing confidence presenting performance, learnings, and next steps to both technical and non-technical audiences

Preferred

• 1+ years of professional paid social, paid search and/or programmatic display experience is considered a strong plus and will be leveraged as needed to support broader integrated media efforts
• Prior experience in agency (or similar environment) preferred

Benefits

• With generous, industry-leading benefits, supportive and progressive employee programs, collaborative office environments, and top percentile compensation packages, the culture at Global Prairie is unparalleled. And, due to our proud status as a 100% employee-owned company, each member of the Global Prairie team stands to personally benefit from Global Prairie’s success.