Associate Digital Marketing Specialist

Responsibilities

• Set-up, manage, analyze, and optimize paid media campaigns and budgets on a daily, weekly, and monthly basis in order to hit strict CPA and ROI goals, while maintaining or growing spend on all our available traffic sources including but not limited to Taboola, Outbrain, Facebook, Google Ads, etc.
• Optimize campaigns through various strategies including but not limited to creative testing, bid adjustments, audience targeting, and day-parting.
• Create online sales funnels in SalesForce CRM through record creation and management.
• Work with our CRO and data teams to review funnel performance & landing page testing in order to come up with new strategies based on drop-off CTRs and CVRs.
• Maintain active relationships with network representatives to be at the forefront of upcoming changes, trends, tactics, and tools in order to effectively navigate our campaigns through these updates.
• Participate in development and management of effective customer acquisition funnels and buys under the supervision of the Manager, Digital Marketing.
• Perform audits of web analytics implementations and make recommendations to ensure accurate tracking is in place.
• Perform other duties and projects as assigned

Requirements

• Creative thinking; excellent organization skills and high attention to detail; and the ability to build strong relationships and exercise excellent follow-up
• Detail oriented and proficient at managing projects and able to organize, prioritize and structure workload
• Work efficiently within a fast-paced, results-driven environment
• Must have a robust willingness to learn, support, and actively participate in the growth of the business
• Capable of working rapidly under pressure, individually and in team settings, and possesses a lust for the unending demands of the advertising world.
• Passion for the digital media space in pet health, personal development, and everything in between
• Required Education: Bachelors Degree or equivalent experience
• 0-1 year digital marketing experience with basic familiarity in acquisition marketing
• 1-2+ years digital marketing experience with familiarity in acquisition marketing
• Familiarity with digital advertising platforms

Benefits

• Golden Perks & Benefits:
• - Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
• - Annual bonus.
• - We match up to 3.5% of your 401k contributions , ensuring your retirement savings grow alongside your career.
• - 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
• - Invest in your future with our Employee Stock Ownership Plan , where company contributions fund your retirement plan with company stock. Learn more.
• - Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
• - Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
• - Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $9 million to date.
• - Potential for quarterly KPI bonuses.