Associate, Digital Advertising

Atlanta, GA (On-site)

Salary Not AvailableEntry Level2+ years expOther

Posted 4 months ago

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Job Summary

Drive multi-channel growth marketing for an internal agency, owning PPC and customer journey optimization.

  • Must-have: Strong Google Ads, Meta Ads Manager, and Google Analytics 4 proficiency.
  • Standout: Internal agency role with cross-functional collaboration and tracking/attribution setup.

Job Description

Responsibilities

  • Partner with the Director, Digital Marketing to create multi-channel, growth marketing strategy plans; supporting company-wide, multi-year marketing plan
  • Identify opportunities and challenges within the customer journey and develop strategies for improvements and drive engagement.
  • Own and execute PPC campaigns across Google Ads, Bing Ads, LinkedIn, META and other digital channels—managing keyword strategy, ad copy, targeting, A/B testing, budgeting, and performance optimization to deliver qualified leads
  • Track and analyze campaign performance using tools like Google Analytics and various ad platform dashboards, and data to provide actionable insights and drive ROI.
  • Implement and ensure proper tracking and attribution.
  • Oversee the creation of compelling AD creative messaging that resonates with target audiences.
  • Ensure all digital advertising efforts comply with brand guidelines and legal standards.
  • Partner with operations and asset management leadership to forecast spending, lead volume, and marketing impact based on growth goals

Requirements

  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • Minimum 2 years of experience in digital advertising roles where you executed campaigns on various platforms. We are an internal agency for the company, and we do not work with advertising agencies to execute. Needs to be comfortable being the one “pushing the button”.
  • Strong proficiency in Google Ads, Meta Ads Manager, and Google Analytics 4.
  • Solid understanding of PPC concepts: keyword strategy, bid management, audience segmentation, remarketing, lookalike audiences.
  • Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
  • Demonstrated creativity and innovation in developing marketing campaigns
  • Proficiency in digital marketing tools and platforms, CRM systems, and customer analytics software.
  • Customer-focused mindset with a passion for enhancing the customer journey.
  • Strategic thinker with the ability to adapt to a fast-paced and evolving environment.

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life & Disability Insurance
  • Health Savings Account (HSA) & Flexible Spending Plans (FSA)
  • 401(k) Plan with Employer Match
  • Holidays, Vacation & Sick Time
  • Parental Leave
  • Tuition Assistance
  • Matching Gift Program
  • Wide Array of Voluntary, Employee-Paid Benefits to choose from including Critical Illness & Accident Insurance, Identity Theft Protection & Pet Insurance
The RMR Group logo

The RMR Group

4.1 Glassdoor

The RMR Group (Nasdaq: RMR) is a leading U.S. alternative asset management company, unique for its focus on commercial real estate and related businesses. RMR’s vertical integration is strengthened by approximately 900 real estate professionals in more than 30 offices nationwide who manage over $41 billion in assets under management and leverage more than 35 years of institutional experience in buying, selling, financing and operating CRE. RMR benefits from a scalable platform, a deep and experienced management team and a diversity of real estate strategies across its clients. RMR has been recognized by The Boston Globe as a “Top Place to Work”, by the Environmental Protection Agency (EPA) as an “ENERGY STAR Partner of the Year” and ranked by the Building Owners and Managers Association (BOMA) as having one of the highest number of BOMA 360 designated properties in its portfolio. RMR is headquartered in Newton, MA and was founded in 1986.For more information on The RMR Group, please visit www.rmrgroup.com.

Founded in 1986
Newton, Massachusetts, USA
857 employees (33 in marketing)
58% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
10.4K
Traffic Source Mix
Search
32.8%
Direct
52.8%
Referral
7.5%
Social
5.2%
Paid
1.4%

Headcount Trend

Current headcount: ~857

Marketing Team

Marketing Team Size
26 (3% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$100M
Last Raise
$100M
Post IPO Debt, 1 years ago

Funding History

  • Jan 2025
    Post IPO Debt • $100M

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