Responsibilities

• Conduct exploratory data analysis (EDA) and build, test, and deploy statistical and machine learning models that drive marketing insights and business impact.
• Support and maintain the end-to-end MMO process, including marketing mix modeling (MMM), forecasting, and optimization — from data preparation and model execution to validation and recurring reporting.
• Partner with marketing and analytics teams to interpret model results, evaluate media performance, and turn findings into actionable recommendations.
• Continuously improve modeling frameworks by introducing new features, refining methodologies, and leveraging AI-driven automation.
• Stay current on industry trends and emerging technologies to help evolve analytical capabilities and drive innovative solutions.

Requirements

• Bachelor's degree in a highly quantitative field (e.g., Computer Science, Engineering, Physics, Math, Operations Research, etc.).
• 1+ years of experience in marketing mix modeling, supporting model development, enhancements and model refreshes for consumption.
• 1+ years experience in building marketing attribution and advanced statistical models.
• 2+ years of experience using Python, R, and SQL
• 1+ years of experience using cloud data platforms such as GCP, AWS, Snowflake etc. for model development, analysis, and operationalization.
• Effectively communicate technical information to technical and non-technical audiences.

Preferred

• Master's degree in a highly quantitative field (e.g., Computer Science, Engineering, Physics, Math, Operations Research, etc.), including 2+ years of applied or industry experience.
• 1+ years of experience in marketing data science to include modeling and testing, segmentation, measurement, targeting, and optimization with scenario planning.
• 1+ years of experience in data wrangling, validating data and solutions, supervised and unsupervised models, AI and ML frameworks.

Benefits

• We’re committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life.
• Our Benefits Include
• - Competitive pay
• - Generous employee discount
• - Physical and mental well-being support
• Certain roles, where market norms demand it, are eligible for various forms of incentive pay to drive performance and offer recognition for achieving financial and strategic results. For more information about our incentive pay plans, including eligibility, please refer to our Incentive Programs Summary.