Responsibilities

• Lead strategy and execution of General Mills retailer customer marketing programs and tactics with internal and external groups
• Develop customer marketing strategic plans, media reporting, with particular emphasis on direct retailer customer data (Scintilla, WMC)
• Develop and foster new partnerships with retail media insights & analytics teams
• Oversee creative briefs, timelines, sales lift performance, etc. in support of shopper campaigns
• Lead and participate in key customer meetings, WAMM ownership, and other omni-campaign executive summary needs
• Foster strong working relationships with sales, SGC, and marketing team members
• Maintain account level customer marketing budget, creative, and reporting
• Conduct data/event analyses for internal and external stakeholder learning

Requirements

• Bachelor’s Degree, preferably in Economics, Marketing, or Business
• 3+ years in Shopper or Brand Marketing, Sales or eCommerce experience
• Experience selling customer marketing plans to large retail customers
• History of collaboration with cross-functional teams, agency partners
• Strong business acumen, linking analytics with consumer insights to deliver results
• Customer Marketing, Media, and Search expertise with strong communication skills
• Ability to work independently and pick up new systems, data, tools – and rapidly apply them to delivery actionable insights.

Preferred

• Experience in developing account specific marketing media and search plans
• Ability to leverage strong analytic skills, uncover and develop analytic results – from insights to decision via compelling storytelling and data visualization.
• Natural curiosity, comfort with quantitative problem solving, and ability to clearly communicate complex results.

Benefits

• Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being
• We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks
• Benefits may vary by role, country, region, union status, and other employment status factors
• You may also be eligible to participate in an annual incentive program
• An incentive award, if any, depends on various factors, including, individual and organizational performance.