Associate, CRM & Lifecycle (STP)

Florida, USA (Hybrid)

$60K/yr – $65K/yrMid Level2+ years expFull time

Posted 2 days ago

Job Summary

Own lifecycle marketing initiatives across channels and drive trigger planning, audience segmentation, testing, and reporting while collaborating with cross-functional teams to align with brand and business goals.

Own lifecycle marketing initiatives across channels
Coordinate trigger planning, segmentation, and testing efforts
Collaborate with cross-functional teams to implement campaigns aligned with business objectives

Job Description

Responsibilities

Support the execution of journey activations & lifecycle initiatives across email, SMS, push notifications, loyalty, and other owned marketing channels.
Assist with trigger campaign planning & optimizations, audience segmentation, testing strategies, deployment activities, and cohort analysis.
Support lifecycle marketing programs that drive customer acquisition, onboarding, retention, reactivation, loyalty engagement and churn prevention.
Help ensure customer communications are relevant, timely, and aligned to business objectives and brand guidelines.
Collaborate with loyalty, brand marketing, digital, analytics, merchandising, and technology teams.
Support communication of campaign results, customer insights, and recommendations to stakeholders.
Partner with creative teams to ensure customer-facing communications align with best practices.
Support campaign calendars, project timelines, testing documentation, and process management activities.
Assist with audience building, segmentation validation, and journey creation while ensuring adherence to channel guidelines, compliance standards, and optimization best practices.
Maintain documentation and reporting assets to support ongoing business operations.

Requirements

Bachelor’s degree preferred or equivalent professional experience.
2+ years of experience in retention marketing, CRM, loyalty, customer engagement, or related fields.
Interest in customer behavior, CRM strategies, and lifecycle marketing.
Strong analytical and problem-solving skills.
Experience in working with multiple stakeholders and cross-functional teams.
Proficiency in Microsoft Excel and presentation tools.
Familiarity with customer analytics, CRM platforms, or marketing automation tools preferred.
Strong communication, organization, and project management skills.

Benefits

Employee Discount
Paid Time Off
Medical | Dental | Vision Coverage
401(k) | Roth 401(k)
Stock Purchase Plan
Life Insurance
Flexible Spending Account
Opportunities for Advancement
Tuition Reimbursement for Qualified Courses
Strong Company Culture

Foot Locker

3.6 Glassdoor

Foot Locker, Inc. is a leading footwear and apparel retailer that unlocks the “inner sneakerhead” in all of us. With approximately 2,500 retail stores in 26 countries across North America, Europe, Asia, Australia, and New Zealand, and a franchised store presence in the Middle East and Asia, Foot Locker, Inc. has a strong history of sneaker authority that sparks discovery and ignites the power of sneaker culture through its portfolio of brands, including Foot Locker, Kids Foot Locker, Champs Sports, WSS, and atmos. Our corporate headquarters is in New York City. We have domestic U.S. offices in St. Petersburg, FL; Camp Hill, PA; Junction City, KS; Los Angeles, CA; and Wausau, WI. Our European head office is in Utrecht, The Netherlands and is staffed with professionals from over 30 different countries who live, eat and breathe sneakers. Our Asia Pacific head office is based in Brisbane, Australia. Together, we are a team of customer-obsessed-sneaker-experts responsible for creating meaningful connections and unrivaled experiences with the diverse communities we service. We play to win and succeed as a team. We attribute our success to the drive and intelligence of our team members. We firmly believe that “everyone leads” at Foot Locker and are committed to leveraging the passions of our leaders across the globe. We offer our team members tools and resources to build their capabilities and cultivate a path for their career growth. We have and will continue to succeed as a great company through these ideals and strong leadership. Relentlessly committed to fuel a shared passion for self-expression, we create unrivaled experiences at the heart of the sport and sneaker communities through the power of our people. If you want to be a part of something bigger than you can imagine, you’ve come to the right place. To learn more about the incredible impact we’re making on both our local and global communities, visit our Foot Locker LinkedIn Life pages.

Founded in 1974

New York, New York, USA

11K employees (421 in marketing)

www.footlocker-inc.com

84% recommend to a friend

97% CEO approval