Associate Creative Director at OLIVER Agency - North America | Baltimore, MD | $128K/yr – $143K/yr

Associate Creative Director

Baltimore, MD (On-site)

$128K/yr – $143K/yrSenior LevelFull time

Posted 6 weeks ago

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Job Summary

Own and vet the creative engine across brands with AI governance and production workflows, ensuring quality, brand integrity, and client alignment.

Creative leadership: mentor designers and copywriters, set quality benchmarks, and maintain craft standards across channels.
AI and production: establish Pencil-based workflows, review cycles, and asset output from approved scripts and direction.
Stakeholder alignment: present rationale for creative decisions to senior clients and integrate cross-team direction with the video team.

Job Description

Responsibilities

Lead creative direction for all studio output across Walden University, Chamberlain University, and AUC — ensuring brand integrity, audience relevance, and creative quality across every channel and format
Guide and mentor Art Directors, Integrated Designers, and Senior Copywriters, establishing clear quality benchmarks and a culture of craft excellence
Partner with the Business Director and Strategy Lead to translate CRM, email, paid social, and video briefs into compelling, brand-true creative executions
Establish and govern AI-assisted creative workflows using Pencil, creating initial video and asset output from approved scripts and creative direction; manage internal review cycles and feedback rounds to strengthen scene relevance, voice-over accuracy, and creative consistency
Work within OMG to prioritise creative resources, manage review cycles, and maintain SLA compliance across all active workstreams
Lead creative onboarding and brand immersion for new team members, building deep institutional knowledge of our client’s brands, audiences, and compliance requirements
Review and approve all creative output before client delivery, ensuring accuracy, brand compliance, and creative quality at every stage
Present and advocate for creative decisions to senior client stakeholders, building confidence and trust in the studio’s work
Collaborate with the Senior Producer and video team to ensure integrated creative direction across static and GenAI video formats
Contribute to studio culture: proactive, insider-minded, and outcome-focused

Requirements

A strong portfolio demonstrating creative leadership across digital channels — email, paid social, display, video, and/or web — with clear evidence of brand stewardship and quality output
Experience leading and developing creative teams in an in-house, agency, or hybrid studio environment
Proficiency across art direction, design systems, and/or copy — with the ability to evaluate and direct across disciplines
Experience working within structured, high-volume production environments, with a process-oriented approach to creative quality and throughput
A genuine understanding of our client’s audiences — including adult learners, working professionals, healthcare workers, and career changers — and the empathy required to create content that connects with people making high-stakes decisions. Students are increasingly ROI-conscious, seeking clear career pathways; adult learners and working professionals are central to growth strategies; persistent healthcare workforce shortages drive demand for specialised programmes
Strong stakeholder communication skills, with experience presenting creative rationale to senior clients or internal decision-makers
A collaborative mindset with the ability to work effectively across a distributed, multi-location team
Experience establishing AI quality standards and governance for a creative team
Ability to integrate AI tools — including Pencil, where work is created and optimised — across team workflows and client deliverables
Guides the team in responsible AI adoption; mentors others on critically evaluating AI outputs

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