Responsibilities

• Lead the creative development for advertising, digital content, and integrated campaigns for the New York Rangers.
• Concept and develop communications across multiple channels, including radio, social, digital, television, and experiential platforms.
• Write compelling copy for Rangers content across social media, TV, OOH, email, web, mobile app, and other marketing platforms.
• Partner with the Creative Studio team to develop breakthrough creative work across all channels.
• Build and maintain strong working relationships with internal stakeholders to ensure alignment and successful execution of creative initiatives.

Requirements

• Bachelor’s Degree in English, Communications, Journalism, Advertising, or similar.
• 6+ years of experience in advertising, marketing, or brand content creation, preferably on a creative team in an agency or agency-style environment
• Background in copywriting
• Deep knowledge of and passion for professional hockey
• Experience with strategy-based creative development.
• Thorough understanding of all aspects of print, digital, video, new media design and production
• Flexibility to work non-traditional schedule/hours as needed to accommodate player and team schedules
• Eye for high quality, brand appropriate creative
• Ability to brainstorm, concept, and clearly articulate creative ideas in a highly collaborative, fast-paced work culture
• Readiness and willingness to mentor copywriters

Benefits