Responsibilities

• Creative Concepting & Copywriting - Develop big, original creative ideas rooted in strategy, audience insight and culture.
• Concept and write social-first campaigns designed for the way people actually consume and share content today.
• Write across a range of formats including social content, video, commercials, radio, digital experiences, presentations and occasional print or collateral.
• Help ensure ideas remain strong from initial concept through production and final delivery.
• Social & Cultural Fluency - Understand the nuances of creating work for platforms such as TikTok, Instagram, YouTube and other emerging social environments.
• Bring a strong understanding of Gen Z culture and behavior, particularly how younger audiences engage with brands and advertising.
• Have an awareness of—or genuine curiosity about—AAPI audiences, communities and culture, and a desire to continually deepen that understanding.
• Identify cultural opportunities that can inspire timely, relevant and original creative ideas without relying on stereotypes or surface-level trends.
• AI & Emerging Technology - Actively use generative AI tools as part of the creative process to brainstorm, visualize, prototype and communicate ideas.
• Be comfortable generating rough visual mockups, storyboards, treatments or other creative explorations using AI tools—you do not need traditional design software expertise.

Requirements

• 6+ years of professional creative experience, with a strong foundation in copywriting and conceptual advertising.
• Previous experience working at an advertising agency or similarly fast-paced creative environment required.
• Portfolio demonstrating strong conceptual thinking and copywriting across campaigns, particularly social, video and integrated work.
• Experience developing ideas from initial brief through presentation, production and launch.
• Experience presenting creative work internally and to clients.
• Experience mentoring or providing creative direction to junior team members.
• Bachelor’s degree in Advertising, Communications, Journalism, Marketing or a related field preferred, or equivalent professional experience.

Benefits

• Foodies: You can often find our teams sharing a meal. We love to explore new cultures and experiences through food. When we are in-office together, Tuesday and Wednesday, IW Group sponsors lunch catered by local restaurants.