Associate Creative Director, Copywriter

Responsibilities

• The primary focus is to create content, copy, and editorial calendars for client needs; and contribute to conceptual and copy direction on assigned accounts, both at the day-to-day and strategic level
• Write content concepts and bring to life creative ideas
• Develop copy content for account(s) that are in line with the brand voice and strategy relating to products and/or clients, utilizing language that is compelling in pop culture and the internet, distinctive and in sync with art/graphics that may be used
• Draft social content as well as longer-form assignments (blog posts, website content, scripts, brand messaging)
• Support creation of social playbooks, helping to develop personas, brand voice & tone, community manager response scripts, etc.
• Work closely with the creative team to ensure visual concepts and copy are cohesive, and tailored to best practices on individual social channels & platforms
• Assist with research for creative campaign assets for new business opportunities
• Translate trends, technologies, and metrics into understandable and easily digestible new business presentations
• Additional duties and project management responsibilities as assigned

Requirements

• Minimum of 7+ years of professional writing experience in public health on major social platforms
• Bachelor's degree preferred
• Excellent writing, copyediting, and proofreading skills across a variety of topics and channels
• A strong grasp of the current social landscape including platform capabilities, trends, and best practices for each major social platform (e.g. Twitter, Instagram, Facebook, YouTube)
• Demonstrated book of previous social content
• Ability to craft and tell a good story