Responsibilities

• Write and deploy the email communications that bring community members into our brand campaigns: recruitment emails, activity-driving emails, and program compliance communications
• Participate in conversations with our campaign team to understand how community messaging gets developed and delivered
• Build a real working knowledge of how our community engages with Ripple Street, what motivates participation, and where the friction is
• Take ownership of Ripple Street’s consumer-facing social channels (Instagram, TikTok, Facebook, and others)
• Develop content strategy, voice, and cadence that builds community and attracts new members
• Design programming and moments that strengthen community ties outside of any single campaign
• Surface and celebrate the stories and content our community members create
• Test ideas for how to grow our community in ways that feel organic, not forced
• Work with our CMO and data team on insights into community health, engagement, and growth
• Partner with the marketing team to bring community insights into our broader brand and partner storytelling