Associate CMI Manager, Deodorants Demand Generation

Responsibilities

• Partner with stakeholders to align all research projects to the strategic priorities of the NA Deodorants team and communicate back key findings
• Lead social listening for brand, category, competitive, and socially trending topics to ensure our brands are agile and in-culture
• Translate internal briefs and questions into analytical projects (includes refining the initial ask and asking the right questions, working through potential hypotheses and storyboarding the output)
• Conduct analyses using in-house analytics tools, and be comfortable analyzing a range of social and business data as well as traditional business data (e.g. Circana, Numerator, Kantar)
• Lead qualitative and quantitative research analysis and insight to inform category strategy, brand strategy, marketing communication/campaigns and new product development
• Synthesize data and analysis into impactful, action-orientated analyses for internal stakeholders and communicate key findings and insight to senior stakeholders and peers
• Utilize dashboards for internal stakeholders using internal visualization tools (Power BI)
• Partner closely with brand teams (Dove, Dove Men + Care, Axe) to elevate in market strategy; partner with Axe to elevate brand building

Requirements

• Undergraduate degree required. Advanced degree in Marketing, Marketing Research, Analytics, or similar field preferred.
• Demonstrated high performance, 3+ years of experience in an analytical and strategic role and providing insights and recommendations based on analysis.
• Passion for the digital world and its implications for business – A deep understanding of the local social media landscape, influencer marketing, etc.
• Passion around personal care trends and landscape
• Excellent communication skills, both verbal and written, including storytelling in a corporate context, and crafting clear, compelling messages
• Experience with understanding business questions and writing appropriate briefs
• Experience with using analytical tools, quantitative, and qualitative research
• Confident doing things differently and ability to face challenges head-on in times of uncertainty, with a collaborative approach
• CPG Experience Preferred

Preferred

• CPG Experience Preferred

Benefits

• Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.